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Pandora, the world’s largest jewelery marker, will no longer use mined diamonds

For Pandora, laboratory-made diamonds are eternal.World’s largest jewelry maker Announcement Will not be used on Tuesday Mined diamond — The decision came partly from consumer demand, he said.

The Copenhagen-based Pandora Group announced on Tuesday that it will unveil its first collection, created using only laboratory-made diamonds. The move aims to make the company’s jewelery more affordable, accessible and sustainable.

The collection was first launched in the UK and is expected to expand globally in 2022.

“They are a lasting beauty as well as a symbol of innovation and progress, a testament to our continuous and ambitious sustainability agenda,” said Pandora CEO Alexander Lacik in the lab. I mentioned the grown diamonds. “Diamonds are not just eternal, they are for everyone.”

Lacik said BBC news The synthetic diamond can be made from “one-third of what we dug out of the ground.”

According to Pandora, known for its silver charm bracelets, lab-made diamonds outperform diamonds mined in the growth of the industry. According to the company, “the optical, chemical, thermal and physical properties are the same and are graded according to the same criteria called 4C, such as cut, color, clarity and carat.”

According to Pandora, diamonds grown in their labs are made on average over 60% renewable energy. The company expects to increase it to 100% next year and plans to be fully carbon-neutral by 2025 and use only recycled metals.

“We want to be a low-carbon business,” Lacik told the BBC. “I have four children. I will leave this planet someday. I hope I can leave the planet in a better way than what we have created in the last 50 years or so.”

Australians Celebrate Boxing Day Under COVID-19 Restrictions
People lined up to shop at Bourke Street Mall Pandora during Boxing Day sale in Melbourne, Australia on December 26, 2020.

Naomi Rahim / Getty Images


Slow-changing industry

Despite decades of reported human rights abuses at diamond mines, the global jewelery market is changing slowly, but with some improvements. 2019, Tiffany Announcement We will disclose the region of origin of the diamond to all our customers and describe the route from the mine to the store as “an important step for diamond transparency”.

According to November 2020 report According to Human Rights Watch, “Major jewelery companies are improving their gold and diamond sourcing, but in most cases it is not possible to guarantee consumers that jewelery is not contaminated by human rights abuses. you can not.”

According to the report, many diamond miners continue to work in dangerous situations, and pandemics only increase the risk of exploitation and abuse. Some of the worst abuses have occurred in Venezuela, Zimbabwe, Ghana, Mali, the Philippines and Tanzania.

Human Rights Watch did not rate any of the 15 companies that rated it as “excellent,” but took an important step towards responsible sourcing, making Tiffany and Pandora “strong.” I evaluated it. The lowest company.

Over the past few years, many companies specializing in lab-grown diamonds and alternative stones have become popular, with no environmental or ethical issues surrounding traditional or so-called blood diamonds, and at a more affordable price. We provide jewelry to consumers. It is mined in the war zone and sold to fund war effort.

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Pandora’s new Pandora Brilliance collection features lab-grown diamonds.

Pandora


Diamond sales decline

According to recently Survey report According to the Antwerp World Diamond Center and Bain & Company, global diamond revenues in 2020 fell 15% to 33% during the coronavirus pandemic. Rough diamond production fell 20% and sales fell 15%.

In addition, lab-grown diamond production reached 6-7 million carats, while mined diamond production reached 115 million carats in 2017 and then 111 million carats. Has decreased to.

“Social welfare and sustainability have been growing issues over the last few years. Now they are firmly top priorities for mining, trade and retailers,” the report said. “In the United States, especially in China and India, young consumers say sustainability is part of the decision-making process and can influence whether they buy diamond jewelery.”

However, some traditional companies say the pandemic was a fluke.by De BeersDemand for rough diamonds in 2021, the world’s largest diamond company, returned to pre-COVID-19 levels after a 18% drop in production last year.

De Beers Report Forty-seven percent of consumers disagreed that lab-grown diamonds were “real”, but because they were cheaper than mined diamonds and were considered “fun” and “fashionable.” I’m interested in buying.

Pandora, the world’s largest jewelery marker, will no longer use mined diamonds

Source link Pandora, the world’s largest jewelery marker, will no longer use mined diamonds

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