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Paris department store “La Sumaritaine” opens on June 19th

Translated by

Nicola Mira

It was published



May 31, 2021

The LVMH Group was eager to open the refurbished Paris department store La. Samarithene Before summer. The refurbishment of a retail facility acquired by the French luxury giant in 2010 has been completed in recent months. According to information collected by FashionNetwork.com, the department store will finally open on June 19th.

Facebook / Sumaritain

This marks the end of a very long waiting time for this historic building, located in the heart of Paris, purchased by LVMH in 2001 and closed in 2005.

After multiple administrative complaints and years of refurbishment, the site was opened to the press for presentation in 2019 with an investment of € 750 million. DFS La Samaritaine was scheduled to open in April 2020, before the group was postponed again due to the Covid-19 pandemic and its economic impact.

We resumed recruiting staff, which had been suspended last year, and resumed work in specific areas within store corners and complex facilities. La Samaritaine will host more than 600 brands, including 40 exclusive brands (as well as the major brands of the LVMH Group). Kering Founded in 1870 by Ernest Cognac and Marie Louise Java, it covers an entire department store area of ​​approximately 20,000 square meters, a quarter of La Samaritain’s heyday.

In addition to the catering area, women’s shoes, jewelery, menswear and sneakers have their own space. La Samaritaine also has a beauty section that is expected to extend over 3,000 m2.

The 70,000 m2 complex features offices, private apartments and daycare, and on the Seine side is Cheval Blanc Paris, a 72-room prestige hotel designed to attract international customers. According to LVMH’s original plans, tourists accounted for half of department store customers and generated most of their commercial revenue.

Comparing La Sumaritaine with the results of the Haussmann branch of Gallery Lafayette in Paris before the pandemic, the French trade magazine LSA said the refurbished department store’s annual revenue could exceed 500 million euros. Estimated.

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Paris department store “La Sumaritaine” opens on June 19th

Source link Paris department store “La Sumaritaine” opens on June 19th

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