Partnership between KUVO Jazz and The Drop reenergizes listener audience, strengthens community ties – Denver, Colorado

Denver, Colorado 2021-06-16 23:10:24 –

Denver — Jazz music has a wide history in Denver dating back to the 1920s, but thanks to its radio subchannel, which debuted at 104.7 FM earlier this year, the genre now attracts young listeners.

Nikki Swarn, General Manager and Program Director of The Drop, said:

During the broadcast, Swan is known as “Amerykah Jones”. Through both roles, she said she witnessed loyalty to the station’s listeners.

“It’s not an entity that’s all programmed from this cloud and dictated what to play. No. Our community leans forward and tells us what they like.” Mr Swan said.

The drop has been streamed since 2019 and started at signal 104.7 FM in early 2021.

She also wanted to ensure that her DJ staff were of color through her role as general manager.

“I think that was my top priority. It was to raise our voice. [and] It’s a better way than having colorful people talk about the influence of culture and the music we make. ”

Unique Henderson is another radio personality at the station. He also felt the opportunity to highlight some of the unique challenges of being black in the United States by delivering music.

“To show them this [racism] True, this is happening every day, and it continues today. [Some of the ways] When I lived here in Colorado or in the south, I was just walking down the street and was pulled and treated for no reason, “Henderson said.

Swan emphasizes that while their experience as color people is an integral part of how they connect some of their listeners, they also connect with countless other people in different ways. did.

“Even if you don’t recognize me as a colored person, we may have a shared experience. It may have been an educational experience we shared together. Well, maybe it was the love of the artist we play, “she said.

The intersection of music and living experience dates back to the ongoing philosophy at The Drop’s parent station, KUVO.

General Manager Carlos Lando recalled the early days of the 80’s station, which historically aired from the black Five Point district.

“When KUVO started, we probably had more blacks and Latinos working at one station than everything else at the time,” Rand said. “You wanted people to know that this was a black experience. I was a Latino in the group, so I incorporated that element.”

Rand also said that through joint efforts to share jazz music, he was also able to share insights into the lives of the first creators of this genre.

“It came from the suffering of African Americans. This music all came from the blues and the church, and if those people hadn’t experienced life in this country 100 or 200 years ago. The music is completely different. ”

KUVO moved from the Five Point area to a new facility at Rocky Mountain Public Media in 2020, but Rand said his commitment to listener needs remains unchanged.

“I think the deeper levels are what you’ll hear. You’ll hear music and conversations that reflect Colorado jazz and Denver jazz. In other words, the host will open the mic. You’ll hear a lot of local artists, because we have a great talent base here, especially when they’re talking about recordings and so on, “Rand said.

He added that the partnership with The Drop is an opportunity to rejuvenate the listener’s audience.

“In order for people to listen to music at a deeper level, whether it’s hip-hop or jazz, they need to find something in common. Play Miles Davis, whether it’s beat or rhythm. You can, but you can also look back and play Ron Miles, a national artist who also belongs to the jazz research department of Metro. [Metropolitan State University of Denver] A great trumpet player who happens to live here. “

“It is this [KUVO and The Drop] That makes us so unique. “Swan said.

Partnership between KUVO Jazz and The Drop reenergizes listener audience, strengthens community ties Source link Partnership between KUVO Jazz and The Drop reenergizes listener audience, strengthens community ties

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