November 21, 2020
If there’s one apparel brand that has been successful in environmental protection, it’s Patagonia. Founded by Yvon Chouinard in 1973, this American brand is now B Corp. certified. That is, the business complies with strict environmental and social responsibility regulations.
The company claims to have provided approximately $ 110 million in grants and donations for its environmental protection actions, and appears to be reaffirming its involvement in the latest appointment.
Patagonia has hired Beth Thoren as Director of Environmental Activities and Initiatives in the Europe, Middle East and Africa (EMEA) region. A Harvard graduate and environmental activist who has worked for an NGO for the past 20 years, he recently served as Deputy Chief Executive Officer of Client Earth, a UK-based charity that works with existing laws to protect the environment. ..
ClientEarth, along with Patagonia, was particularly involved in the Save the Blue Heart of Europe campaign. This initiative aimed to protect Europe’s last wild river on the Balkan Peninsula from the threat of more than 3,000 hydropower projects.
“It’s more important than ever for companies to take a decisive position on the environment,” Toren, who reports to recently appointed Patagonia CEO Ryan Gelato. “Since most of my life has worked for people and our home planet for a positive and just future, we face the most serious environmental problems in the world and drive solutions to them. I’m excited to bring my expertise to this activist company. Climate crisis. “
Thoren is based in Patagonia’s European headquarters in Amsterdam, the Netherlands.
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Patagonia is looking for activists to lead environmental actions and initiatives in Europe
Source link Patagonia is looking for activists to lead environmental actions and initiatives in Europe