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Panera Bread tests Amazon’s palm scanning technology

Two Panera Bread stores in St. Louis are testing Amazon One palm scanning technology.

Source: Panera Bread

Panera Bread in trials Amazon’s Give your customers a faster way to connect and pay for your loyalty program with St. Louis’ palm scanning technology.

Long considered a leader in restaurant technology, the bakery-café chain is the latest restaurant to use what the tech giant has dubbed Amazon One. It’s already implemented in dozens of Amazon-owned Whole Foods stores, Amazon Go stores, and several stadiums and arenas.

With over 2,000 locations and over 52 million members in its loyalty program, Panera represents a significant expansion opportunity for Amazon One. Amazon representatives declined to share data about existing sign-ups for the palm-based payment system.

So far, Panera has gotten off to a small start, with only two company-operated restaurants in its hometown of St. Louis.

George Hanson, Panera’s chief digital officer, told CNBC:

Hanson said Panera plans to expand the test to 10 to 20 more restaurants in the coming months, including restaurants operated by franchisees.

A palm scanner is located near the restaurant register. To use them, customers must link their loyalty program account to Amazon One. This can be done at home or inside a restaurant. You also need to have a loyalty ID and payment enabled for your account.

privacy issues

Amazon faces pushback from consumers and privacy experts for its use of biometrics, which uses biological measurements to identify individuals. Amazon Go customers lawsuit In New York on Thursday, the retailer claimed it violated a city law requiring it to post signs telling customers it was using facial recognition.

security expert That data is stored in the cloud, warns that even palm scans can be a risk. Last March, Colorado’s Red Rocks Amphitheater removed Amazon One from its venue after a privacy group called for a rethink.

But Hanson said Panera chose Amazon’s technology for three reasons.

“All of this is why we consider this particular technology solution to be safe, secure and very guest-centric,” he said.

Amazon says the palm image will be encrypted and sent to a secure “custom area in the cloud” where the company will create a unique palm signature.

This is the second technology collaboration between Amazon and a large restaurant company. From late 2021, started Open a pick-up cafe in Starbucks Uses Amazon Go’s cashierless technology. Like Panera, the coffee chain was looking for a new way for customers to receive food and drinks quickly and conveniently.

Panera’s investments in technology and its popular loyalty program could make it more attractive to investors. The restaurant company is now owned by his JAB Holding, the investment arm of the Lyman family.

Last year, JAB tried to take the chain public again through a deal with restaurateur Danny Meyer’s special-purpose acquisition company and an initial public offering. fell Due to unstable market conditions.

but, wall street journal Earlier this year, we reported that Panera was eyeing an IPO again, as long as investors were interested in an IPO.

Summarize this content to 100 words Two Panera Bread stores in St. Louis are testing Amazon One palm scanning technology.Source: Panera BreadPanera Bread in trials Amazon’s Give your customers a faster way to connect and pay for your loyalty program with St. Louis’ palm scanning technology.Long considered a leader in restaurant technology, the bakery-café chain is the latest restaurant to use what the tech giant has dubbed Amazon One. It’s already implemented in dozens of Amazon-owned Whole Foods stores, Amazon Go stores, and several stadiums and arenas.With over 2,000 locations and over 52 million members in its loyalty program, Panera represents a significant expansion opportunity for Amazon One. Amazon representatives declined to share data about existing sign-ups for the palm-based payment system.So far, Panera has gotten off to a small start, with only two company-operated restaurants in its hometown of St. Louis.George Hanson, Panera’s chief digital officer, told CNBC:Hanson said Panera plans to expand the test to 10 to 20 more restaurants in the coming months, including restaurants operated by franchisees.A palm scanner is located near the restaurant register. To use them, customers must link their loyalty program account to Amazon One. This can be done at home or inside a restaurant. You also need to have a loyalty ID and payment enabled for your account.privacy issuesAmazon faces pushback from consumers and privacy experts for its use of biometrics, which uses biological measurements to identify individuals. Amazon Go customers lawsuit In New York on Thursday, the retailer claimed it violated a city law requiring it to post signs telling customers it was using facial recognition.security expert That data is stored in the cloud, warns that even palm scans can be a risk. Last March, Colorado’s Red Rocks Amphitheater removed Amazon One from its venue after a privacy group called for a rethink.But Hanson said Panera chose Amazon’s technology for three reasons.“All of this is why we consider this particular technology solution to be safe, secure and very guest-centric,” he said.Amazon says the palm image will be encrypted and sent to a secure “custom area in the cloud” where the company will create a unique palm signature.This is the second technology collaboration between Amazon and a large restaurant company. From late 2021, started Open a pick-up cafe in Starbucks Uses Amazon Go’s cashierless technology. Like Panera, the coffee chain was looking for a new way for customers to receive food and drinks quickly and conveniently.Panera’s investments in technology and its popular loyalty program could make it more attractive to investors. The restaurant company is now owned by his JAB Holding, the investment arm of the Lyman family.Last year, JAB tried to take the chain public again through a deal with restaurateur Danny Meyer’s special-purpose acquisition company and an initial public offering. fell Due to unstable market conditions.but, wall street journal Earlier this year, we reported that Panera was eyeing an IPO again, as long as investors were interested in an IPO.
https://www.cnbc.com/2023/03/22/panera-bread-tests-amazon-palm-scanning-technology.html Panera Bread tests Amazon’s palm scanning technology

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