New York-based fashion house 3.1 Phillip Lim The men’s collection has been redesigned with a new look and business model.
After pausing on the line during the Covid-19 pandemic, 3.1 Phillip Lim Men’s is back with a focus on the key parts that will be introduced in the form of capsules at the beginning of the proper season.
The collection contains four drops called “kits” that will be introduced throughout the year starting with Kit 1. A 12-piece kit inspired by “Summer in the City”. The collection features versatile staples for modern people in print and color pop, including accessories such as T-shirts and pleated pants, crossbody bags, backpacks and messengers.
The campaign was filmed on the streets of New York and incorporates “31 hours in the city, day and night, from work to play.” From grocery Chinatown to Williamsburg’s JMZ train, the campaign shared knowledge through arts, culture, architecture and culinary experience.
“When I redesigned the men’s, I wanted to lose my instinct. What I felt was essential to his wardrobe was the restart and rebuilding of the pieces he needed to create the perfect wardrobe. The kits are meant to be styled to each other. Kit 1 and Kit 2 will drop in the fall. Please wait, “Lim said.
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Phillip Lim Renews Menswear-News: Business (# 1311659)
Source link Phillip Lim Renews Menswear-News: Business (# 1311659)