What is it Could a small-scale Pinot Noir, casually launched by a friend, become Oregon’s most famous wine and be the cornerstone of a company that made more than $ 43 million last year?
A to Z Wineworks in Newburgh, the ore, is now 19 years old. A to Z pino may not be the best wine in Oregon, but it’s definitely a good wine every year, widely available at a reasonable price. Its success is a testament to winemaking talent, business insight, and a lasting friendship between the two founders, Fat and Bill Hatcher, Cheryl Francis and Samtanna Hill. I’ve been talking about them since the early days of the winery. Includes interesting twists, investments by legendary NBA coaches, and valuable lessons on brand building.
Both couples were in the world of Oregon wine for many years before deciding to co-produce wine. Hatcher was Managing Director of Domaine Druhin, Oregon. His then-wife, Fat (since they divorced amicably), played various roles in the Eyrie Vineyards and Veritas Vineyards. Mr. Tannahill has just left his position as a winemaker at the Archery Summit, and Mr. Francis was a winemaker at Cheharem Winery.
When they decided to join, both couples were thinking of producing wine separately. Hatchards recalled Hatchards, who is now Chairman of the Board of Directors of A to Z Wineworks and Rex Hill, that he had already purchased Pinot Noir fruit when he encountered Tannahill at the Archery Summit tasting. Hatchards referred to their idea of producing low-volume Pinot Noir, and their friends said they were thinking the same. “Fat said,’Let’s get involved,'” said Hatcher.
Hatcher, Chief Marketing Officer at A to Z Wineworks, recalls: I really wanted one in particular, but Sam was also thinking about making a blend, so that’s when I said I wanted it, but only once. I thought it was ridiculous to compete with each other, so I suggested forming a team. ”
Pinot Noir Success Story: Reliable Quality, Great Value
Source link Pinot Noir Success Story: Reliable Quality, Great Value