Tech

Pinterest accuses women of not paying “co-creators”

San Francisco — on Pinterest Published Congratulations to Christine Martinez’s friends in 2018. She worked closely with the founders of Digital Pinboards in the early days, and friends thought she would be rich with them.

But when Pinterest’s share price rose and its founder turned into a millionaire, Martinez said he realized he had no rewards or credit for his contributions.

On Monday she complained.

In a proceeding filed in the Alameda County High Court, Martinez accused two of Pinterest’s three co-founders, Ben Silbermann and Paul Sciarra, of implicit contract breach, idea theft, and unjust enrichment. I blamed him for unfair business practices. Martinez, along with Silbermann and Scialra, created Pinterest and provided ideas that were “central organizing concepts,” such as organizing images on the board and enabling e-commerce, the proceedings said. increase.

Martinez, 40, wasn’t officially hired by Pinterest or asked for a contract. She said she had repeatedly verbally agreed to compensate her for the founders of Pinterest, but she wasn’t given shares.

Martinez argued that she and the founder had an implicit contract, based on their argument. According to the complaint, Pinterest named the source code section after her. And because she was a very close friend of the co-founder, she took them home for Christmas and was Bridesmaid at Mr. Silberman’s wedding.

“I always thought they would do it when they could compensate me,” she said, adding that she was naive. “There was no doubt in my heart.”

Pinterest didn’t immediately respond to your comment request.

Proceedings update question as to whether PinterestIt is primarily aimed at female users, but is hostile to women and minorities in the workplace.

last summer, Ifeoma Ozoma When Shimizu Aerican Bank, Two former Pinterest employees tweeted about the wage gap, retaliation, sexist, and racist comments they experienced at the company. Shortly thereafter, Pinterest’s former chief operating officer, Francoise Brougher, sued the company for sexism and retaliation.

In response, Pinterest employees Virtual strike Last August, we called on the company to increase the number of top-ranked women and minorities and increase transparency regarding promotion levels, retention and salaries.

In December, the company Agreed to settle $ 22.5 million Brougher includes a $ 2.5 million donation to a charity for women and an undervalued minority in the tech industry. Later, Pinterest shareholders sued the company and its board of directors over work culture.

Ozoma sponsored the Silenced No More Act California will increase the protection of employees who speak about discrimination and harassment in the workplace. It was recently passed by the state legislature.

Martinez said he wasn’t surprised to see the headlines about Pinterest’s culture and was dissatisfied with the disconnect between the company’s male founders and female users.

“I spent years really confused about what people believe that these three men made such products for women, that is, they fully understand women. “She said.

Since 2008, a year before Pinterest was founded, Silvermann and Scialra have sought advice from Martinez on a wide range of concepts, from names and features to marketing strategies and product roadmaps.

Martinez studied interior design, created a lifestyle blog, and founded LAMA Designs, an e-commerce startup. LAMA’s business model worked and was promising, but venture capitalists said she didn’t take her seriously and she was having a hard time raising money.

Still, funding Pinterest based on ideas and the qualifications of Silberman and Ciara has become easier. Martinez said he wanted to help his friends.

“They didn’t have the marketing background or expertise to create products for women,” she said. “My role has always been to educate them.”

According to the proceedings, Martinez gave co-founders the idea of ​​organizing images on a “board,” which is a central feature of the site. We have created the phrase “pinning” that encourages action. Established major categories such as home decor, fashion and DIY. She also helped Silberman persuade top design and lifestyle bloggers to use Pinterest to promote. She said she took him to a meeting, gathered feedback from the community, and honed her marketing.

Martinez said he just realized that he wouldn’t be paid after Pinterest was released in 2018.

Shortly thereafter, she said she looked back on her life due to the death of her family. It made her bold to talk about Pinterest.

“I couldn’t bring this to my grave,” she said.



Pinterest accuses women of not paying “co-creators”

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