Life Style

Please have tequila. Some travelers only need the sunrise.

One year after the coronavirus pandemic, after months of weight gain and sullenness, Myra Ramirez stopped drinking. And this summer she marks a new milestone in her drinking: a completely alcohol-free vacation.

Ramirez, 32, worked away from a small Brooklyn apartment for the first 12 months of the pandemic, drinking every weekend and weekday nights. In March, like many others during this tough year, she found her drinking swirling beyond just social varieties. She has been calm for three months now. So when she started looking for a place for a break with a few uncool friends, she suggested Sedona, Arizona, where they all got up early and had potential like nightclubs and beachfront bars. Avoid the pitfalls.

Many Americans turned to alcohol To dull stress, isolation and fear in the last 15 months: October study The JAMA Network Open, a journal of the American Medical Association, found that Americans drank 14% more than the previous year. Now, as vaccination levels rise and Americans return to the roads and skies, sober travel, a subset of vacations that were once driven only by 12 steppers and recovery addicts, is becoming mainstream.

In June polls of more than 23,000 people Brand research, 29% of respondents said they were planning an alcohol-free trip after the pandemic. 47% of American Express Respondents World Travel Trend Report In March, wellness and mental health were one of the biggest motivations for traveling in 2021, with an analysis of social media chatter. HootsuiteThe social media management platform, mentioned that the term “modest vacation” surged by more than 100% over Memorial Day weekends.Even airlines are dry: some airlines after banning alcohol in the cabin in 2020 Postponing the return to alcohol provision Thank you to the unruly passengers.

“If I asked me a year ago, it would have been impossible for me to think I was going to stop drinking forever,” Ramirez said. “But the pandemic was at home, sitting with his own thoughts, switching on and saying,’I can’t do this anymore.’ “

For her September trip with her girlfriend, Ramirez stocks non-alcoholic beer in the Airbnb refrigerator and acts as a designated driver for the rental car.To complement her new meditation practice that helped her drink, she planned a visit to Sedona’s envisioned visit. Energy vortexIt is said to be useful for meditation and healing.

“I was worried about my travel plans because I was new and calm and thought traveling calmly with other people who weren’t calm would be an obstacle,” she said. “But my friends were very supportive.”

Ruby Warrington, who published the book Sober Curious in 2018, is a Facebook group bearing her name, whose membership surged last year, and regularly asks questions about sober travel. In December 2020, she followed up on the book with The Sober Curious Reset, a 100-day guide to rethinking her relationship with alcohol. Both Warrington’s books are “Sometimes drinkingIs characterized by trends such as DryJanuary and #mindfuldrinking.

“The pandemic really shed light on our drinking habits,” Warrington said. She herself stopped drinking in 2016 and realized that traveling was the last and most difficult hurdle.

“Vacation drinking is arguably the longest-held drink I’ve had. It was one hole pass I gave myself,” she said. “Many people see their drinking habits during a pandemic and don’t want to go back to their original state, and they don’t want vacations to get in the way of their progress. “

Alcohol-free travel agencies like Sober trip, We love Lucid And Sober outside, Organized a completely dry trip long before the pandemic.Now they are seeing a surge in popularity: founding Steve Abrams Sober vacation international In 1987, he said that next year’s trip was almost sold out. “I think we’re going to loosen the bust,” he said.

Art of Living Retreat CenterThe Vegan Wellness Retreat in North Carolina reports a 50% increase in visitors seeking a particularly calm vacation, although it does not serve alcohol.Their rank too Rancho La Puerta, A fitness and spa resort in Tecate, Mexico, where alcohol is not served in the dining room. “Many guests shared that they found themselves drinking more at home, mostly at home, throughout the difficult years,” guest relations director Barry Single said in an email. ..

Sober travel is an intimate cousin of wellness tourism, a sector currently worth nearly $ 736 billion, Expected to grow $ 315 billion by 2024, Because the pandemic has amplified our desire to optimize our health.

Dr. Wendy Basilian, an exercise physiologist in San Diego, said: “After the pandemic, we will crave many different resets.”

Addiction recovery strategist Faye Zenov will lead a workshop for sober and curious people in Mexico this September. She calls drinking a “new tenant of wellness,” and her workshops provide strategies for assessing relationships with alcohol. “We are all recovering from something, but you are not. You have to be calm to benefit from the practice of recovery, “Zenoff said.

The pandemic also sent travelers to the great outdoors, forcing many to throw away their drinks.

Carlos Grider, 37, who runs a travel blog Overseas brothersSaid he saw readers change priorities while planning trips to national parks and campgrounds due to the blockade of the city.

Mr. Gridder has been doing sober travel stints for four years. All of these correspond to intense adventures. A tour of the rice fields on the Ho Chi Minh Trail in Vietnam by motorcycle. Meditation training at a monastery in Chiang Mai, northern Thailand.

“If you go trekking or hiking, you have to bring some alcohol and no one wants to carry that extra weight,” he said. “This is a positive result of a pandemic that enriches travel.”

29-year-old Sarah Faye agrees. Her desire to stop drinking two years ago and hike the volcano on Lake Atitlan in Guatemala helped keep her calm during the pandemic.

“When the world was reopened, I kept telling myself that this was what I wanted to do,” she said. “It was a health goal to be able to climb at that altitude.” MS. Faye arrived at the volcano in late April.She shared her drinking journey with her Travel blog, Some readers have reached out for sober travel advice. Drinking is especially important for women, she said.

“As a woman traveling alone, it’s safer,” she said.

Alcohol-free fun options are expanding in cities as well. Spire 73The open-air bar at the top of downtown InterContinental Los Angeles meets the demand for virgin drinks by adding non-alcoholic wine to the bottle service menu.Acclaimed mocktails at Regent Singapore Manhat Tamba Formulated with freshly squeezed juice and infusion of soaked tea.

Alcohol-free morning rave, favorite breaking Dawn And Morning Glory Building, Needed to be virtualized during a pandemic, expanded viewers around the world. According to the organizers, more and more travelers are arriving at the drug-free dance floor when the face-to-face party returns.

Eli Clark-Davis, breaking Dawn The co-founders say that the number of guests outside the town has tripled since the direct dance party resumed in May.

“In addition to working in 28 cities, we have worked in 112 countries. Now they want to visit the real thing,” he said.

Holly Sprague, co-founder of the company, said new sober or sober curious travelers should plan ahead. Dry togetherAn alcohol-free online community for middle-aged mothers, by locating Mocktel’s site and rethinking habits such as drinking at the airport.

Mr. Sprague (46 years old) has been dry for almost three years. Her co-founder Megan Barnes Zesati was also 46 years old and dried up in her fourth year. According to Zesati, a sober vacation has completely changed her travel experience.

“During my recent vacation, I could enjoy the sunrise as much as the sunset,” she said. “I rarely used the morning on my past vacations. Now they are my favorite time.”


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Please have tequila. Some travelers only need the sunrise.

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