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Postpaid to US to promote live shopping from New York Fashion Week




August 17, 2021

Afterpay, the leader of “buy now, pay later” payments, New York Fashion Week (NYFW): The show’s event calendar rekindles retail and unleashes consumer access to the latest US fashion. At the kick-off on September 7, Afterpay will expand NYFW to the city and beyond, hosting a series of live shopping and interactive events.

Afterpay consumers can join NYFW through extensive interactive programming. The company said in a statement on September 6th that it would bring drop culture to the streets at a direct drop-style immersive shopping event with the help of the Dropshop franchise and Snapchat.

On September 8th, Afterpay brings the House of Afterpay. This is a pop-up shopping destination featuring retail experiences, educational programs, and hands-on styling sessions. For additional headline events, small Business showcase. This provides a unique opportunity for consumers to discover small brands that are not normally visible in NYFW. The House of Afterpay welcomes designers at a shopping event hosted by fashion and beauty expert Zanna Roberts Rassi.

Star of hope Lacan Smith He will launch his first “See Now, Buy Now” show at NYFW on September 9th, offering front row seats where consumers can buy their collections from their homes.

On September 10th, consumers joined celebrity stylists Kate Young and Zanna Roberts Rassi, Revolve For NYFW21.

In the Afterpay Quarter, shoppers are invited to celebrate NYFW and New York retail, followed by an after-party, a surprise pop-up event with special guests.

“In September of this year, Afterpay defended a city that never sleeps, ignited New York City retail stores and opened fashion to consumers in an unprecedented way,” said co-founder and co-CEO Nick Mornal. Says. “With a week-long interactive event, Afterpay is proud to support New York City’s economy and dramatically start a new future for the fashion industry around the world.”

Postpaid to US to promote live shopping from New York Fashion Week

Source link Postpaid to US to promote live shopping from New York Fashion Week

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