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Research reveals the effect of media specialization on cognitive neuromechanics

Specialization in all areas requires long-term experience and training. Studies over the last few decades have demonstrated that the specialization of athletes and artists makes a difference in brain behavior while performing activities related to their area of ​​expertise.

To detect the effects of media specialization in the brain, a research team from the Autonomous University of Barcelona, ​​the Television Española Institute, and the University of Pablo de Orabide in Seville, Frontier of Systems Neuroscience Audiovisual content was presented to a group of media experts and a control group for the purpose of registering and analyzing their brain activity. This study covers what happens when audiovisual professionals view media works using three approaches: blink rate, electrical activity in the brain, and functional connectivity.

Researchers have observed that audiovisual cuts have a significant impact on media professionals and reduce blink rates, while non-specialists are similarly unaffected when looking at these cuts. They also found that the experience of media experts had a significant impact on the brain rhythm of the somatosensory area immediately after cutting. However, non-media experts show a great variety of Granger causality in terms of connectivity when compared to media experts whose visual cortex, somatic movements, and frontal lobe connections are much more concise.

Video and other audiovisual content is filled with cuts that artificially divide the content of the story. The movie may contain dozens or hundreds of cuts, but the viewer is still unaware of them. Previous studies conducted by the same team of researchers have shown that scenecuts affect the management of viewers’ attention. In this study, researchers aimed to discover how this effect differs among media professionals. The experience gained through years of experience in creating and manipulating media content has a long-term impact on how professionals process this content. Given that society is increasingly producing and consuming these types of content, we are interested in discovering the visual effects of these types of content on brain activity.

Dr. Celia Andrew-Sánchez, Principal Investigator of the study and a member of the Neuro-Com Group at the Autonomous University of Barcelona, ​​said: There is no doubt that the rhythm of the brain is also of great interest in science. These results present audio visuals, which are very important working tools in neuroscience. Working professionally with these contents and We know that it consumes. It affects the behavior of the brain, so it is possible that the design of video consumption strategies may be relevant to several areas of neuroscience research.

Dr. Miguel Ángel Martín-Pascual of Instituto Radio Televisión Española and Universitat Autòno made Barcelona are also authors of this study. Frontier of Systems NeuroscienceBelieve that these results are of paramount importance in the professional audiovisual production space.

Knowing the impact of audiovisual specialization on that professional is crucial to the development of this group’s long-term occupational health strategy. “

Miguel Ángel Martín-Pascual, Instituto Radio Televisión Española, Universitat Autò no made Barcelona

Jose Maria Delgado, a researcher in the Department of Neuroscience at the University of Pablo de Olavide, emphasizes: Expert Group) While watching a video or movie, especially if the material has been edited to contain very short scenes. However, this unconscious process can affect our emotional state, for example. All shots in the video show aggressive interactions, so you can detect them from an emotional point of view. “

This study was developed by the Neuro-Com Research Group of the Autonomous University of Barcelona, ​​the Instituto Radio Televiisión Española, and the Department of Neuroscience at the University of Pablo de Orabide in Seville. This was done under the framework of public grants from the Ministry of Economic Competitiveness of Spain and the Andalusian local government.


Journal reference:

Andreu-Sánchez, C. , et al. (2021) Impact of media specialization on cognitive neurodynamics during audiovisual cuts. The frontier of systems neuroscience.

Research reveals the effect of media specialization on cognitive neuromechanics

Source link Research reveals the effect of media specialization on cognitive neuromechanics

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