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Return to class to reach record levels in 2021 Shopping: NRF

US-based retail trade association National Retail Federation (NRF) and Prosper Insights & Analytics. From July 1st to 8th, 2021, we conducted a survey of 7,704 consumers.

“The pandemic forced parents and their school-aged children to quickly adapt to virtual learning, which they did with incredible determination and flexibility.” Matthew Shay, President and CEO of NRF, Said in a press release. “We are entering a new school year with plans to return to the classroom, and retailers are ready to help Americans find and buy what they need to make this transition as seamless as possible.”

“Families of children from elementary school to high school plan to spend an average of $ 848.90 on school items, which is $ 59 more than last year,” said an industry group. “Total spending for the new semester is expected to reach a record $ 37.1 billion, up from $ 33.9 billion last year, a record high in the history of the study. College students and their families are college items. We plan to spend an average of $ 1,200.32 on spending, an increase of $ 141 from last year. More than half of this increase ($ 80) is due to increased spending on electronics and dormitory equipment. Total spending is expected to reach a record $ 71 billion from $ 67.7 billion in 2020. “

According to a survey, as of early July, more than half (51%) of kindergarten to high school shoppers started shopping for the products they needed when classes resumed later this year. In addition, 39% said they used recent sale events such as Prime Day, Target Deal Day, and Wal-Mart’s Days Deal to purchase school items in particular.

On average, consumers reported that by early July, only 18% of purchases returning to class had been completed. Fifty-one percent of those with more than half of their shopping left said it was because they didn’t yet know what they needed, and 48% said they were still waiting for the best deal. In addition, 43% of shoppers returning to class say they plan to use the money they receive, inspired by the government, to buy products for the next school year.

“Consumers are spending more on items such as electronics and clothing as students plan to resume their activities directly this fall.” Phil List, Executive Vice President of Strategy at Prosper Insights Said. “Shoppers spend most of their budget on electronics, new clothes and accessories, especially for those with elementary to high school children.”

“Online shopping is still the top destination for new semester shopping, but at peak pandemics, families can shop much more comfortably in-store than last year,” NRF added. “The most popular destinations for K-12 shoppers are online (48%), department stores (48%), discount stores (44%), clothing stores (41%), office supplies stores (27%). And an electronics store (27%). “

Fiber2Fashion News Desk (JL)

US-based retail trade association National Retail Federation (NRF) and Prosper Insights & Analytics. From July 1st to 8th, 2021, we conducted a survey of 7,704 consumers.



Return to class to reach record levels in 2021 Shopping: NRF

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