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Revlon Appoints New Chief Marketing Officer

New York-based beauty group Revlon, Inc. Announced on Monday that it has appointed company veteran Martine Williamson as the new Chief Marketing Officer.


Williamson returns to Revlon after working for another company for five years-Instagram: @revlon

In her new role, Williamson will be responsible for developing and implementing a global strategic marketing plan for Revlon’s entire portfolio of brands and overseeing the company’s overall brand equity and architecture. She reports to Revlon’s President and Chief Executive Officer, Debra Perelman.

Willamson has returned from Topix Pharmaceuticals to Revlon and has been a Strategic Marketing Advisor since September 2019. In this position, he was responsible for brand incubation and development of the company’s D2C capabilities. During her time at Topix, she led the launch of a premium skin care brand. This process involved creating a brand strategy and visual identity.

Prior to that, he was EVP and CMO at beauty startup Glansaol, where he successfully acquired three brands: Laura Geller, Julep and Clark’s Botanicals. Following the acquisition of Laura Geller, executives also served as brand president and general manager, continuing to improve business profitability, improve positioning, streamline distribution, and drive digital growth.

Williamson’s first mission at Revlon was from 2001 to 2015, during which she worked as part of the company’s global and US marketing teams in all color cosmetics categories, eventually becoming an SVP of global marketing. Played the role of.

The highlights of this first period at Revlon were Williamson’s globally consistent merchandising strategy across the company’s international market and the collaboration of Wal-Mart’s marketing team to trust Wal-Mart in beauty. Includes efforts to transform into a destination.

“Martin has given Revlon decades of experience throughout the beauty industry and is very pleased to welcome her to the Revlon family,” Perelman commented in the release. “In 2021, Martine will be an important addition to our team and an important part of implementing our long-term strategy.”

“I’m excited to rejoin Revlon as CMO, especially at a very unique and difficult time for the industry,” Williamson added. “Revlon is in a very good position to achieve its strategic goals. I look forward to working with Debbie and the entire team to strengthen Revlon’s leadership in the global beauty market.”

In addition to the brand of the same name, Lebron, who also owns the labels for Elizabeth Arden, Almei, and the American Crew, continues to suffer the economic impact of the ongoing Covid-19 pandemic. In November, the group announced that it had largely avoided bankruptcy thanks to last-minute debt transactions with bondholders.

In the third quarter, which ended September 30, 2020, the company’s net sales fell 20.1% to a total of $ 477.1 million, with a net loss of $ 44.5 million per diluted share. It was $ 0.83.

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Revlon Appoints New Chief Marketing Officer

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