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Rikard Frost is the new Filippa K CEO and will start this spring

Scandinavian fashion label Filippa K has appointed Alexander Wang’s Rikard Frost as the new CEO as of April. According to the company, his arrival means “an exciting new chapter for both Ricardo and the brand,” “connecting Philippa K’s values ​​and heritage with his global experience and direct consumer expertise.” Because.

Ricardo Frost-Philippa K

Erik Björk will continue to be the interim CEO of Filippa K until he begins.

According to Joakim Skarborg, chairman of parent company Novax, the growing international company sought “an industry veteran with a proven track record of helping brands grow and prosper globally.” ..

His new role means that Frost from Sweden will return to his home country after serving as Chief Consumer Officer of Alexander Wang in New York.

He has “worked for” [other] A brand with a strong presence in key markets such as the UK, US, France and China, the company is “leading Philippa K’s ambitious plans to drive sustainable change in the global fashion industry.” I’m in the right position. “

What matters is his decade-long “major digital transformation at Acne Studios.” [means] Ricardo has a keen understanding of Scandinavian style. “

While he was in that luxury brand, Acne “has grown from a local denim brand to an internationally acclaimed luxury fashion house. Rikard’s ability to define e-commerce for luxury fashion landscapes, It’s a key factor behind brand expression, improved customer experience, and reaching. “

Frost himself looks forward to his new role being a “fascinating opportunity” and “a deep concern at the individual level, which can drive real change in the fashion industry on a global scale.” I will.

Filippa K is currently traded in 72 markets.

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Rikard Frost is the new Filippa K CEO and will start this spring

Source link Rikard Frost is the new Filippa K CEO and will start this spring

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