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Rolls-Royce announces the “most ambitious” model ever created

Details of the new Rolls-Royce boat tail announced on May 27, 2021 by Torstem Müller Otobos, CEO of Rolls-Royce at the Rolls-Royce headquarters in Goodwood, West Sussex, England.

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Rolls-Royce Motor Cars unveiled a luxury car model, the Boat Tail, called “the most ambitious motor car ever created” on Thursday.

The boat tail is a four-seater car, approximately 5.8 meters (19 feet) long, and the rear of the vehicle is shaped like the deck of a yacht. Only three units will be produced, and the price has not been announced.

The new model looks like this Rolls Royce We have launched a new division within our business, Coachbuild. This is an invitation-only program that allows the highest-end clients of automakers to outsource their cars.

Each boat tail is personalized to the purchaser, who has worked with the designer for four years under the Coachbuild program.

Rolls-Royce CEO Torstem Müller Otobos unveiled a new coach Rolls-Royce Boattail on May 27, 2021 at Rolls-Royce’s home in Goodwood, West Sussex, England.

Jeff Spicer | Getty Images Entertainment | Getty Images

Over 1,800 new parts have been developed for boat tails. Each part has luxurious features such as a double refrigerator for vintage champagne and a custom watch that can be mounted or inserted into the car for use as a watch.

Rolls-Royce CEO Torsten Müller-Ötvös describes it as a “nice and spectacular car,” clients are involved in “every step of the journey,” and creating such a bespoke car is “money.” It’s an experience you can’t buy. ” “”

“This is very rare and (something) only very selected people may be able to do,” he told CNBC’s Joumanna Bercetche, and by its very nature the Coachbuild division is a company-wide business. He added that it would be a small part.

“It’s a very small part of our business, and that’s a very good reason … Our idea is probably to surface a Coachbuild project commissioned by a client selected every two years.”

Details of the Rolls-Royce boat tail were announced on May 27, 2021 by Rolls-Royce CEO Torstem Müller Otobos at the Rolls-Royce headquarters in Goodwood, West Sussex, England.

Jeff Spicer | Getty Images Entertainment | Getty Images

“I’m not talking about volumes or numbers here. This contradicts that concept. I want to make sure that a very exclusive client is carefully selected. With whom it does. I want to know if I’m on a great trip. “

He said clients need to bring the unique “passion, involvement, and time” they need to collaborate with automakers.

Rolls-Royce said Thursday that the next Coachbuild project is underway, but details have yet to be revealed.

Rolls-Royce announces the “most ambitious” model ever created

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