Denver, Colorado 2021-06-16 13:29:17 –
Maybe it’s just an A-line.
The University of Colorado will not resume sponsorship of the Regional Transportation Authority’s A-line commuter trains.
CU opened in 2016 and has acquired the naming rights for the A-line, which connects Denver International Airport and downtown Denver. $ 5 million deal with RTD.
However, A-line does not serve Boulder’s main CU campus.It led to some confusion And Mockery Between local media and transit users. CU officials said the point of the deal was to enhance the CU brand.
In a new statement, CU spokesman Ken McConnellogue said the agency valued its partnership with RTD but decided to move things in a different direction.
“We continue to evaluate how we spend our marketing costs and decide to pursue other means to promote our college,” he wrote in an email.
The CU decision means that the naming rights for ALine are now available.
“We are actively recruiting someone, the company of someone who may want to sign us,” says RTD spokeswoman Pauletta Tonilas. He told the authorities’ board earlier this month.
So what should the new name be? To be honest, I would probably call it the A-line. But some local tweeters have other ideas:
According to Tonillas, CU’s rights will expire in May next year.
RTD’s University of Colorado A Line won’t be called that starting next year Source link RTD’s University of Colorado A Line won’t be called that starting next year