Safiro Recently I lost my license and won many new contracts. The latest victory is the upscale American fashion brand Carolina Herrera.
The two companies have signed a five-year global license agreement for the design, manufacture and sale of Carolina Herrera brand eyewear. Trading will begin in January next year.
“Carolina Herrera is an iconic luxury fashion brand that is popular and acclaimed around the world for its feminine approach and extreme elegance.” Angelo Trocchia, CEO of Safiro Group. “We are very pleased to launch this new partnership. This is a great addition to our portfolio, and thanks to our unique product design and distribution capabilities, we have taken the brand’s image and geographic reach further. This is an important opportunity to strengthen. “
The new license is offered for Italy-based Safilo to “work on rebuilding its brand portfolio,” and the Herrrera label certainly helps. Trocchia added that the deal “represents an important step in strengthening women’s proposals and effectively offsetting recent brand withdrawals.” This new brand entry is in line with our business strategy and key initiatives in recent years to strengthen and further develop our position as a leader in the eyewear market. ”
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Safilo gets a 5-year license for Carolina Herrera eyewear
Source link Safilo gets a 5-year license for Carolina Herrera eyewear