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Shisa takes over underwear license from Wolford and Adidas in Europe

Translated by

Nikola Mira

Release



July 16, 2021

At the end of June, the Israeli group Delta Galil Industries Adidas Originals and Adidas Sports Men’s and Women’s Underwear Lines, The same goes for Wolford’s collection of lingerie and swimwear, which begins in the Spring / Summer 2022 season.Commercialization of both licenses in Europe will be taken over by a German company Caesar, A subsidiary of the Israeli apparel giant.

The Schiesser Group has obtained adidas and Wolford underwear licenses in Europe-Schiesser

“As a member of the Delta Galil Group, we are pleased to be responsible for the commercialization of both licensed products. Adidas And Wolford. Both are very popular brands and perfectly complement Schiesser Group’s existing portfolio, “said Andreas Lindemann, CEO of Schiesser Group.

Lindemann said pre-orders for both licensed brands will begin in mid-July 2021 in the Spring / Summer 2022 season, adding that the European market for Adidas licensed products will be provided by Schiesser’s own distribution network. It was.

In the DACH region (Germany, Austria, Switzerland) and the United Kingdom, Wolford The collection will also be distributed at retail stores in German underwear retailers. In other European markets, the Schiesser Group will work with a local Wolford subsidiary.

Delta Galil Industries is a global manufacturer and distributor of men’s, women’s and children’s clothing. Schiesser has been part of the Israeli Group’s portfolio since 2012. DeltaGalil holds commercial licenses for several labels and brands, including: Calvin Klein, Colombia, Tommy Hilfiger, Wilson.

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Shisa takes over underwear license from Wolford and Adidas in Europe

Source link Shisa takes over underwear license from Wolford and Adidas in Europe

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