Omaha

Shop the Heartland: Ital Vital Living – Omaha, Nebraska

Omaha, Nebraska 2021-06-17 08:49:27 –

Omaha, Nebraska (KMTV) — When it’s hot like this week, your body crave something light and refreshing.

A young metro entrepreneur is opening a store this weekend that sells only what you need, and she said it’s nutritious and delicious.

Juice was one of the first healthy habits she adopted when Imani Murray began her health journey four years ago.

“Because I know the orange juices on the shelves, this is like the motivation I started. They all look like real orange juices, but they aren’t,” she explained.

She shared all her research and recipes on YouTube.

Her drinks were so popular that people wanted to buy them, so she started selling them.

At the age of 19, her hobby became a business called Ital Vital Living.

Sales were strong.

“They loved it and we started making more,” she said.

But she never imagined what would happen next.

At the age of 22, she opens a new drive-through location for specialty juices, smoothies and smoothie bowls.

“Our acai smoothie bowl, it’s like the origin of a smoothie bowl,” she explained. “Contains acai, blackberries, blueberries and frozen bananas.”

All bowls are made of natural materials and are made to order.

You choose your toppings.

“The acai bowl has cranberries, blackberries, walnuts and dark chocolate, so it’s all vegan,” she added.

And they are met — 64 ounces of healthy goodness.

Twenties do not do all of this themselves.

“I started five juices,” she recalled.

Since then it has become a family issue.

At Ital Vital Living, there are 20 different juices on the menu.

“My mother and sister also helped me make more juice,” she shared. “I was like my sister and mother having a taste party.”

Her mother, Deborah Taylor, is exploring health benefits.

“I’m doing a lot of research on the nutritional value of which ingredients go into juice,” Taylor said.

Her sister, Lattice Barrel, provides the final taste tester.

“My kids are noisy, so I know it would be a hit if they loved it,” Barrel laughed.

Currently, we are helping the whole family get this business on track. Imani’s brother Marcus and his girlfriend Alyssa have been from Colorado to paint the building.

The whole family is passionate about making positive changes in the community.

“I lived in North Omaha for the rest of my life. The black community is here and I want a black community option that wants to keep each other healthy,” Imani said.

Customers are embracing healthy choices.

“Many people say,’Is this completely real or does it contain sugar?’ The fruits are very sweet and don’t need sugar … they are nutritious and delicious,” Imani said. Says.

Imani’s journey has improved the health of her family.

“You just feel clearer. You can lose weight, etc., but you feel better both mentally and physically,” she explained.

It also helped her understand what is possible.

“This is the first place, so I hope to get another place in a year or so and one day the chain will be available,” she said.

Ital Vital Living has also partnered with other vendors to sell salads, wraps and granola protein bars at drive-through locations.

The grand opening is Saturday, June 19th, from 10am to 6pm on 2323 North 24th Street.

If you can’t open the grand opening, check it out from Tuesday to Saturday.

For more information, please visit their website.

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