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Social media app Nextdoor teams up with Moderna and Albertsons to boost community vaccination coverage

Nextdoor, a local social media app, is leveraging community influencers to boost the Covid-19 vaccine effort in the United States as vaccination rates soften nationwide.

The app, which acts as a digital public bulletin board in your neighborhood, has partnered with a pharmaceutical company Modana And Albertsons Company A grocery store on the Covid-19 vaccine map launched on Tuesday. This map allows users to find vaccination sites and make reservations.

“One of the things we know about neighborhoods is … finding the right influencers is the key to getting into the spirit of their neighbors and perhaps changing their minds,” said Nextdoor’s CEO. One Sarah Friar told CNBC’s Jim Cramer in an interview.

The initiative is similar to the Biden White House’s announcement that it will not meet the goal of at least one vaccination of 70% of American adults’ arms by July 4. , Disadvantages will exist among young adults.

In a survey of Nextdoor users, private companies found that 37% of their members had access to more information and would sign up to take a jab if encouraged.

While traditional social media sites like Instagram tend to leverage celebrity users as influencers, the more intimate Nextdoor app leverages hyperlocal people such as pastors and high school football coaches to take advantage of viruses. I am planning to convince people to get vaccinated against.

“Actually, dear people near you, people you trust, people you talk to every day, not telling you the” reason “to do it. Often, “Friar said. I left Square to join Next Door at the end of 2018. “It tells you that they did it, and it gives people confidence.”

According to the company, the app is used in more than 11 countries and 276,000 regions around the world, including one in three US households.

Social media app Nextdoor teams up with Moderna and Albertsons to boost community vaccination coverage

Source link Social media app Nextdoor teams up with Moderna and Albertsons to boost community vaccination coverage

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