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Some shaded Ford dealers are adding markup to their Bronco pre-orders

A heated new car market, numerous delays, and an incredibly popular combination of products Ford Dealer favor.Dealers across the country are adding thousands of dollars, if not tens of thousands, of markup Broncos a lot. Those who want today have to pay or line up. But when you finally get to the front line, don’t assume you’re safe. Some dubious dealers are trying to add huge markup to Broncos pre-ordered a few days before delivery.

That’s what happened to the couple who runs the Pipsburg View YouTube channel. After waiting about a year for the Bronco 4-door outer bank that her husband ordered from the dealer she worked for, the couple were informed six days before delivery that they were adding $ 10,000 markup to the dealer’s agreed MSRP. rice field. NS. Their $ 52,810 truck became a $ 62,000 hostage overnight. They have already countered for $ 5,000 on stickers, which are wild concessions, but dealers aren’t sure if they will accept them. After all, the business knows if a couple refuses to deliver, they can sell it in bulk.

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Unfortunately, this doesn’t seem to be an isolated incident.Another user Bronco 6G forum thread His dealer says he tried to pull the same and moved the order to him. Another Facebook group Discovered by car writer Zelin Duvet His dealer says he’s trying to squeeze another $ 5,000 from him at the last minute.Others say their dealer We do not guarantee the price until the truck arrives, Reserves the right to add markups and effectively defeats the purpose of ordering directly. And in these situations, many expect a phone call from Ford to get things done. According to Ford spokesman Mike Levine, that strategy may not take you far.

“MSRP is MSRP,” Levine said in an email: Road & truck. “The dealer is an independent franchise, and ultimately the final price the customer pays for the vehicle is agreed with the dealer who is below, below, or above the suggested retail price. If you’re not happy, our team can help you find another dealer that’s better for you. “

These markups are not new. American car dealers have a history of adding money to hot and anticipated cars. However, adding markup to a custom car is especially strange and predatory, especially if the original order was an MSRP vehicle. It must be reiterated that vehicles whose production is not significantly restricted should not be paid beyond the price of the sticker. Still, the money cannot be regained. Bronco is good, but few cars are worth tens of thousands more than the price of a sticker.

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Some shaded Ford dealers are adding markup to their Bronco pre-orders

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