Business

Start and stop dependence on social media

As one of an average of 2.76 billion people using at least one Facebook product every day (according to company June statistics), the only thing I really lost during the 6 hours of power on Monday Stop I had the opportunity to brag on Facebook, Instagram and WhatsApp.

My volatile Instagram footage of the finale at Paris Fashion Week has been denied to the world for hours. You couldn’t even see my various selfies when I was sitting in the car. Or my curation of various dishes.

Fashion Week, like much of life, is backed by Instagrammable moments and you have to regret some shows that have lost the chance of a virus. But in most cases, everyone just moved to another platform. A colleague who previously looped into a work-related WhatsApp chat rediscovered an email. I also used SMS for a while.

It was easy to get rid of the inconvenience. For others, the outage had far more serious and detrimental effects. Influencers who earned a fair amount of money from a carefully selected portrait drip feed were probably sweating a lot. Similarly, small businesses building retail models with social media apps. In India and South America, the outage of WhatsApp has shown that communication systems and commerce channels are strained and buckled.

That moment acted as a spur to correct Mark Zuckerberg’s immense power and cracks in the system that we depend too much on one man.Finding whistleblowers this week didn’t help Francis HaugenTestified to her old employer, a former data scientist at Facebook, who accused her of pursuing “astronomical interests” in harming children, splitting and undermining democracy. ing.

But while most people want to curb Zuckerberg’s inclusive power, it doesn’t change how his platform is built into our lives. Instagram and Facebook are still the most crazy and empty mirrors of self-expression. Just by looking at the reels, you can ask if the civilization has actually reached the end point. But it is also a connector, a forum for more direct communication, a place to be upset for social justice, and, decisively, a place to grow dough.

In London, Holocaust Education Trust CEO Karen Pollock raised £ 1m for a new campaign, #theirlegacyourfuture, in the last few hours of crowdfunding.

“It prevented us from doing the’final push’that we would have done around 5 pm that night,” she says of the campaign. They extended another day, during which time they achieved their goals. “We probably raised the money,” she continues to stop. “Therefore, the campaign was temporarily stagnant.”

She is only one of the thousands experimenting with social media platforms as a means of charity campaigns. And the results speak for themselves. If you can inspire your imagination, it can take just a few hours to raise the same funding that previously required months of cold calls and expensive charity features. Social media is now an essential element of crowdfunding. And despite the outages, they can produce astounding results.

Social media has done a lot to invigorate our philanthropy. Once the platform was used only for virtue signaling and sad posts, the squares, which still meant disappointment with the situation, did nothing in return, but the rise of online social activity has Coupled with new technology, it’s now easier than ever. Help save your bleeding heart.

And philanthropy is a trend.Newly published 2021 Bank of America Charitable Studies: Charitable Donations by Wealthy Households, The average donation of wealthy Americans to charities is said to have increased by 48% last year (compared to 2017). Due to pandemics, social cognition, and the lack of others to spend their money, it turns out that more people are ready to give their cash to someone else.

The survey is based on a sample of 1,626 households with a net worth of $ 1 million and respondents with an average age of 52.5. However, hashtag activity seems to be working. The top three charities supported were basic needs, religion, and education. 11.3% of respondents chose social justice as one of the top three most important causes. In addition, 56% of donors use nonprofit websites and 13% use social media tools to make donations.

Despite the outage, the opportunity to put money in your mouth and tell everyone about it is one of the better consequences of this self-euphoric era. Instagram philanthropy is arguably one of the real positives of a painstakingly toxic business that is rarely praised for doing something good. If I can fix the ownership issue, is there a crowdfunding campaign for that?

Send an email to Jo jo.ellison@ft.com

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Start and stop dependence on social media

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