Nashville-Davidson

State pays local influencers $11K to promote controversial flight voucher campaign – Nashville-Davidson, Tennessee

Nashville-Davidson, Tennessee 2021-07-29 18:17:42 –

Nashville, Tennessee (WTVF) — Posts about a state program where about $ 11,000 taxpayers are paid to influencers and encourages tourists to buy hotel rooms and get $ 250 flight vouchers. did.

Tennessee Tourism Board Tennessee on Me Campaign We have allocated $ 270,000 for marketing from general sources. According to a spokeswoman, they worked with 13 influencers including @NashvilleTN @franklinTN @williamsoncountynews @TheNashvilleMom @TheNashvilleGuide @BNACarpet @CaroHobby @nashville_parentguide @thenashntwrk @nashville_eats @experiencenash @ chattanooga.guide and @theonlytennisee.

Here are some examples.

On Instagram, @Loveleighlove has 28,000 followers. She also has a company called BloggerXchange that connects influencers to businesses.

She isn’t surprised that the state paid influencers to market their campaign. “As a blogger, I’m not kidding,’choose me!’ They didn’t,” Love said.

The Tennessee on Me Campaign uses $ 2.5 million taxpayer dollars to provide tourists with a $ 250 flight voucher to book a hotel. The purpose was an immediate, non-refundable investment in a local hotel. Some people weren’t happy with paying influencers to promote it. Check out what some people said on Twitter:

“I don’t think people know that influencers are just a marketing tool,” Love said.

She wasn’t part of a state campaign, but she did a similar job. “When I was working for another tourist office, I was basically invited to show off their baseball stadium, hotels and some bars in the area, so it’s fun content. is created.”

Mega influencers with hundreds of thousands of followers make a lot of money. “Many bloggers cost between $ 50 and $ 5,000 for posts, depending on the size of their followers. However, some bloggers with 75,000 followers cost between $ 2,500 and $ 5,000. For each post … it’s primarily the women’s industry, and just writing and influencing bloggers creates about six numbers. ”



State pays local influencers $11K to promote controversial flight voucher campaign Source link State pays local influencers $11K to promote controversial flight voucher campaign

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