Study finds beer industry brings billions to Oklahoma economy – Tulsa, Oklahoma

Tulsa, Oklahoma 2021-06-08 23:09:36 –

Tulsa, Oklahoma — According to a new study, the beer industry brought billions of dollars to Oklahoma’s economy last year.

Ah Beer Serves America Survey Last year, the beer industry said it supported more than 17,000 jobs in Oklahoma, with an economic impact of $ 2.9 billion.

The local brewery was affected by the pandemic but is now beginning to recover.

“It would have been even worse without the community here,” said Jonathan Neff, CEO and chief brewer at NEFF Brewing.

Tables are full at the local brewery, but this wasn’t the case last spring when the taproom was closed due to COVID-19.

“Sales began to fall in March. We were focusing on expanding sales, but in April we closed the tap room altogether,” Neff said.

Neff said he had to transform his business last year, but he was able to survive by launching a canning production line.

“As brewers, we are jacks of all kinds of transactions, and we need to know how to do all sorts of things,” Neff said. Alright, let’s change our business model and concentrate on distribution. “

This was a similar case for Solera in the United States. When the tap room closed, they served on the curveside and patio. Now that the door is open, they’re seeing more sales than last year.

“From the end of March to the end of April, things really started to improve for us,” said Chase Healey, co-owner of American Solera. In the same month from last year. So, to say the least, we are very optimistic. “

Now that life has slowly returned to normal, the local brewery can return to the tap room. Neff Brewing confirmed that there were more tap rooms in May than in 2019.

The community is looking for a place to meet again.

“We want to be a place for families to come and friends. I think this is a change in beer. Breweries are worried about bringing their products to stores, restaurants, etc. I don’t think it’s necessary anymore. It’s a destination for people in itself. “

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Study finds beer industry brings billions to Oklahoma economy Source link Study finds beer industry brings billions to Oklahoma economy

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