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Subway says August sales were the strongest in eight years and quotes a new menu

The location of Subway Restaurant in New York, USA, Friday, July 2, 2021.

Jeenah Moon | Bloomberg | Getty Images

Review of subway menu It has brought about the early success of sandwich chains.

The company announced on Tuesday that August sales of US restaurants were the strongest since 2013. We currently forecast to exceed our overall system annual sales target by more than $ 1 billion.

In mid-July, Subway’s US restaurant began offering nearly 10 new or improved ingredients and 10 improved or original sandwiches. Menu changes, which we’ve been working on for over two years, were a key factor in the company’s comeback bid. The chain’s culinary team has created a new version of sandwich bread, upgraded its protein offerings, and added new toppings like crushed avocado.

The results announced on Tuesday are a sign that the turnaround plan is working and are an early win lap for companies that don’t have to report their monthly sales as a privately owned business.

The subway had the highest average unit per week during the eight years of the week when new menus and upgraded ingredients spread across the country. By August, US restaurant sales had increased by more than 4% compared to the same period two years ago. The top 25% of Subway restaurants reported a one-third increase in sales, and the top 75% of footprints reported an average increase of 14%.

“Our loyal patrons have commented to our team that they will taste the real difference between new sandwiches and ingredients, in addition to many first-time guests,” said subway franchisee David Riseno. Stated in a statement.

Even before the death of founder Fred DeLuca in 2015, the subway has been struggling to find its foothold for years. The success of the five-foot transaction during the 2008 financial crisis helped boost the massive expansion and helped the chain become the largest in the United States in terms of unit numbers.But the following new rivals Chipotle Mexican Grill Separating consumers, its large footprint has led to cannibalism of sales among the rest of its customers. And when sales fell, an ugly battle with the franchisee fought in court and spattered into the headlines.

Subway’s parent company, Doctor’s Associates, reports that 2020 sales were $ 689.1 million, down 28% from 2019 net sales of $ 958.9 million, according to a franchise disclosure document. .. Sandwich chains have also steadily reduced their huge store footprint since 2016. It ended in 2020 at 22,201 US locations.

Subway says August sales were the strongest in eight years and quotes a new menu

Source link Subway says August sales were the strongest in eight years and quotes a new menu

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