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Sweaty Betty Chooses PTC Flex PLM Retail PLM Solution

Sweaty Betty, a UK retailer specializing in women’s active wear, has successfully implemented and launched PTC Flex PLM, a market-leading retail product lifecycle management (PLM) solution. Headquartered in London, Sweaty Betty is a leading design-driven activewear brand. PTC is a leader in the PLM industry in the retail, shoe and apparel fields.

With significant business growth and growing consumer demand for athleisure, Sweaty Betty has a proven track record of providing single access to merchandising, design and purchase users as well as global suppliers. I realized that I needed a cloud-based PLM solution. According to PTC’s press release, a true version related to product data and key development processes.

PTC FlexPLM was quickly implemented remotely by ITC Infotech, one of PTC’s key service partners, during the Covid-19 pandemic, reducing total cost of ownership and resource impact on internal IT departments. .. In addition, the FlexPLM solution will be used to support Sweaty Betty’s growing e-commerce operations during COVID-19, PTC said in a media statement.

“After a thorough evaluation of several PLM providers, we chose PTCFlex PLM. The product team standardized business processes and data sharing internally and externally, and made all change requests, plans, and actual changes to the product in action. I wanted to implement a secure online solution that would allow me to automate, control and organize. Time. Basically, I needed a solution that would tell me where the product was at each stage of its lifecycle. We needed a solution that could inform our season planning, track our products during the development life cycle, and improve automation. Reducing duplicate data entry and human error was very important, “Sweaty Betty said. Jemma Cassidy, Chief Product Officer, said.

“Despite the challenges of COVID-19, we are pleased that Sweaty Betty can use FlexPLM to operate very efficiently thanks to ITC in such a short period of time. Sweaty Betty is very exciting and innovative. Company, with a focus on providing the best products and experiences to its customers. Business characteristics we share. Working with this iconic brand to further streamline product development and digitalize We look forward to supporting operations, “said Bill Brewster, Senior Vice President and General Manager of PTC’s Retail Business Unit.

Fiber2Fashion News Desk (GK)

Sweaty Betty, a UK retailer specializing in women’s active wear, has successfully implemented and launched PTC Flex PLM, a market-leading retail product lifecycle management (PLM) solution. Headquartered in London, Sweaty Betty is a leading design-driven activewear brand. PTC is a leader in the PLM industry in the retail, shoe and apparel fields.



Sweaty Betty Chooses PTC Flex PLM Retail PLM Solution

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