Klarna’s comparison shopping page offers new opportunities to deliver products to consumers whose brands are browsing. The CSS program was created by Google to diversify search results for Product List Ads (PLA). CSS partners can facilitate the publication of PLA on Google and become a link between advertisers (retailers) and Google. Unlike competitors, Klarna CSS offers PLA hosting for a small flat monthly fee. By switching to Klarna CSS, retailers can save up to 20% on CPC by avoiding the charges charged by Google CSS, Klarna said in a media statement.
Klarna also lists the retailer’s product list inventory on the Klarna Comparison Shopping web page to further enhance the retailer’s product visibility and reach to customers. Klarna’s new CSS is available in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the United Kingdom. I can do it. , According to Klarna.
“We are very pleased to release Klarna CSS. This new product will allow retailers to post Google PLA more efficiently. Specifically, it will extend customer reach to retailers and make purchases. It means providing a more effective and cheaper way to translate relevant traffic from consumers looking for the product they want, thereby maximizing the return on sellers’ advertising spend. As a retailer’s growth partner, we are excited to launch more products and services in the near future to support retailers’ strategies, “said David Sandström, Chief Marketing Officer at Klarna.
Fiber2Fashion News Desk (GK)
Klarna, a Swedish retail banking, payments and shopping service, has announced the launch of a new comparative shopping service (CSS) in 21 markets. Klarna CSS provides Klarna’s partner retailers across Europe with increased customer reach, budget savings, higher advertising payoffs, and increased traffic from motivated consumers.
Sweden’s Klarna launches comparative shopping service across Europe
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