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Swedish alto milk brand Oatly wants to list $ 10 billion on the US stock market | Food and Beverage Industry

Fashionable Swedish alto milk brand Oatly wants to be listed on the US stock market, which can value its $ 10 billion (£ 7.1 billion) business.

Malmö-based Oatly is highly regarded worldwide Soaring demand for plant-based alternative milk..Levitation last summer Minority shareholders To a group of investors starry sky, including US private equity fund Blackstone, Oprah Winfrey And Jay-Z. The deal valued the company at $ 2 billion.

On Tuesday, Autory said it had submitted an initial public offering (IPO) confidential document to the US Securities and Exchange Commission. In a short statement, the number of shares sold and the price range have not yet been determined.

Oatly has enjoyed stratospheric growth thanks to a combination of guerrilla marketing and timely timing. Vegan or vegetarian diet.. Its sales almost doubled to $ 200 million in 2019 and were projected to be similar in 2020.

Oatly was founded in the early 1990s, but was little known outside Sweden until Toni Petersson arrived. chief executive officer Entrepreneurs have made the brand stand out on the pitch of oat milk Better for the earth than milk..

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When the first drinker declares that it tastes like shit! The company printed the view in a carton. Peterson also appears in advertisements that stand in the field with a synthesizer and sing “Wow, there are no cows!”. Many times.

These days, brands Faced with climate change and opposition from political activists For the presence of Blackstone in the stock register, led by Trump donor Stephen Schwarzmann.

Oatly’s recipe was created by Professor Rickard Öste, who co-founded the company with his brother Björn. Oste’s patents underpin the manufacturing process, and scholars continue to be responsible for the company’s science.

Swedish alto milk brand Oatly wants to list $ 10 billion on the US stock market | Food and Beverage Industry

Source link Swedish alto milk brand Oatly wants to list $ 10 billion on the US stock market | Food and Beverage Industry

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