St. Louis, Missouri 2021-01-14 14:45:00 –
(CNN)-Taco Bell knows you’re angry about losing potatoes. I’m sorry it hurts. And it’s getting them back.
Last year, Taco Bell cut many items from the menu. Among them are two dishes featuring seasoned potato bites, cheese fries and spicy potato soft tacos. These two items returned to the restaurant on March 11th and the chain was announced Thursday.
Rumors of potato frustration began to swirl last summer after a Reddit user identified as a confirmed employee stated that potatoes were off the menu. Taco Bell quickly checked the news and led to a stream of disappointment online.
“Taco Bell removing potatoes is worse than my parents’ divorce,” one tweeted in July. “I don’t think we can forgive Taco Bell with the potatoes removed from the menu,” another person wrote. People posted crying emojis and broken heart emojis. Change.org’s “Petition to Taco Bell not to remove all potato items” has won over 5,000 signatures.
The potatoes were launched from the Taco Bell menu in August.
Rizma Shoes, Taco Bell’s Global Chief Food Innovation Officer, said: “I think you’ve heard stories of potato bites from everyone in the country.” This was really shocking to people, “she said, and Taco Bell was more than expected about this particular decision. Said that he got a lot of feedback.
Taco Bell usually does not raise or pull beloved menu items. Brands typically run tests and discuss with consumers before making such a decision, Matthews said.
However, after a pandemic-related shutdown in March, Taco Bell realized that it needed to forward all customer traffic, including drive-throughs, to off-site channels. We’ve reduced some menus to reduce operational pressure and allow customers to navigate drive-throughs faster.
According to Matthews, it took a lot of time and effort to prepare the potato bites, so they had to go. It was “painful” to throw away the potatoes, she said, and that was the right thing at the time.
This loss was especially difficult for vegetarians, who already had limited fast food options. For some of them, Taco Bell was a reliable recourse. In 2019, the chain debuted the vegetarian section on the menu board, guiding customers to vegetable items. You can also easily change your order to get rid of the meat.
Once an item is off the menu, it will take some time to get it back. According to Matthews, Taco Bell has been discussing the resurrection of potatoes for the past three months. She added that she plans to eventually debut more potato items.
The chain has also partnered with Beyond Meat to test new products next year, he said Thursday.
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