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Taco Bell Participates in Chicken Sandwich War with Crispy Taco Version

Taco Bell will launch its own version of the chicken sandwich this year, becoming the latest fast food chain to enter the so-called “Chicken Sandwich War”.

Monday, yam! Brands Inc’s (NYSE: YUM) The California-based chain has announced the Crispy Chicken Sandwich Tacos. It offers crispy tortilla chicken and chipotle sauce in flatbread. The new product, priced at $ 2.49, will begin testing at participating locations in Nashville, Tennessee and Charlotte, North Carolina on March 11, and will be rolled out nationwide on an unnamed date later this year.

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Following the success of Chicken sandwich Chick-fil-A and Restaurant Brands International’s (NYSE: QSRAt Popeyes’ Louisiana Kitchen in 2019, the restaurant is struggling to add its own version to the menu.

Taco Bell is coming soon Competing For brands such as McDonald’s, Burger King, Wendy’s and Shake Shack. The restaurant KFC, also owned by Yum! Brands has expanded its latest offering of chicken sandwiches to restaurants across the country.

During an interview in January Business insider“I think many players out there are doing a great job, but what I say is what we’re trying to do with chicken,” said Rizma Shoes, Taco Bell’s Chief Global Food Innovation Officer. It means to interrupt it. ”

On Monday, Taco Bell also teased that the crispy chicken sandwich tacos wasn’t the only new crispy chicken to offer a hit menu this year. And more “innovations” were promised to be underway.

Previously, the company had a 2015 crispy chicken tick star, a star-shaped tortilla wrap stuffed with crispy chicken, 2017 naked chicken chips, a chip-shaped crispy chicken piece with nachos dipping sauce, 2017 naked chicken, etc. I’ve been on the chicken path with my previous menu items. Chicken shaped like a tortilla stuffed with charpa and taco stuffing.

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Source: Stock news




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