Taco Bell Revives Cheese Fiesta Potatoes and Spicy Potatoes Soft Tacos
Taco Bell wants to bring back vegetarian customers.
The Yum! Brands chain is reviving the popular potatoes, testing menu items with Beyond Meat’s alternatives after last year’s menu cut disappointed the meatless customer base.
Taco Bell has removed eight menu options in a two-round cut to simplify operations when the coronavirus pandemic creates long lines in the drive-through. The cult-loving Mexican pizza and other item exits have offended vegetarians who have few fast food choices to choose from, but said the chain still has more than 30 meat-free ingredients available.
Taco Bell’s Global Chief Food, Rizma Shoes, said: “I was certain that fans would contact me about some of the things I removed, but I knew that team members needed to do that for the best experience. Innovation Officer.
From March 11th, you will be able to order Spicy Potato Soft Tacos and Cheese Fiesta Potatoes for the first time since your departure in September. Soft taco potato fillings were popular with non-meat customers.
According to Matthews, the chain is planning new menu items using these potatoes. For customers who want items like Nachos Supreme to come back, the chain is not currently planning to bring back other items.
As another attraction for vegetarian customers, Taco Bell plans to test items made with Beyond Meat’s vegetarian alternatives this year. For now, Taco Bell is tightly closed about how it is used.
“I would say it would be unique to what you saw elsewhere, so we’re definitely going to put in our Taco Bell innovation and spin it,” Matthews said. Told.
In 2019, when the plant-based meat trend continued, then North American operations chief Julie Fels Masino met CNBC and the chain met Beyond and its rival Impossible Foods, but with their own vegetarian options. He said he decided to stick. Mashino is currently the president of Taco Bell International.
Taco Bell is a brand that doesn’t want to do what others are doing. I want to do it in my own way. “
Yum will announce its fourth quarter results on February 4th. This includes the effects of Taco Bell’s menu cuts for the first time. In the third quarter of the burrito chain, same-store sales were reported to have increased by 3%.
Yum’s share has risen 7% from last year, bringing market value to over $ 32 billion. Same-store sales are growing again at US restaurants, including KFC and Pizza Hut, but overseas stores continue to be under pressure in the third quarter.
Taco Bell takes potatoes home and tests Beyond Meat menu items
Source link Taco Bell takes potatoes home and tests Beyond Meat menu items