Tucson, Arizona 2022-05-19 08:42:00 –
First Edition: May 19th, 22nd, 08:06 ET
Jordan Valinsky, CNN Business
(CNN)-Taco Bell’s The long-awaited Mexican pizza After a two-year hiatus, we will finally return to the menu on Thursday.
The beloved menu item was removed in November 2020 as part of the broader culling of Taco Bell’s menu during the pandemic. This helped Taco Bell reduce complexity and cost. But now, after fans have requested it, the $ 4.49 menu item is back forever.
Mexican pizza consists of pizza sauce filled with tortilla shells and minced beans or beef. Top with another tortilla shell and add more sauce, cheese and chopped tomatoes. Taco Bell introduced this item in 1985 and initially called it “Pizza’s Pizza”.
Removing the Mexican pizza exploded anger among Taco Bell’s loyal fans. The online petition for pizza returns was signed by about 200,000. Of particular resentment was the vegetarians who saw menu items as one of the few “fun” meatless options.
In return, Taco Bell has improved the pizza packaging. The company said Mexican pizza sent more than £ 7 million of paperboard to landfills each year. This time, Taco Bell “worked to streamline operations and raw material procurement while at the same time leaving a lighter footprint,” the company said in a statement.
To boost the excitement of pizza, the chain goes to Dolly Parton and Doja Cat Musical set to stream At Tik Tok on May 26th.
Fast food chains always have to compete with their customers’ money and attention, and special products are a way to get through the noise. Taco Bell, in particular, is experimenting with the menu on a regular basis by adding limited-time offers to stimulate customer interest.
The brand is a strong performer of its parent company, Yum. brand. The latest revenue report reported higher-than-expected same-store sales growth of 5%.
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