Denver, Colorado 2021-10-13 07:00:53 –
Colorado Springs Bookworms will have a new place to check out the latest titles next year when the Tattered Cover Book Store opens a new place in downtown.
The new bookstore is located in 112 N. Tejon St.’s 8,000-square-foot space and includes a cafe, kids zone and more, the company announced this week. The location, which is scheduled to open in early 2022, is the first store outside the Denver region and the seventh overall after the new Westminster store, which is scheduled to open this fall.
CEO Kwame Spearman said in a statement that Tattered Cover wants to close the gap left by Chinook Bookshop. An independent bookstore in Springs that closed in 2004..
“Colorado Springs has always been a vibrant community full of book lovers,” Spearman said. “We have a store in a beautiful building that was built in the 1880s and has been preserved for years, but has recently revived. This is exactly what we do for our brand. That’s what we’re trying to do, and it’s the perfect place to start in southern Colorado. “
Expansion will come shortly after Change of ownership 50th anniversary of Tattered Cover. In December, the chain was sold to a local investor after the most difficult year to remember. “The idea of buying a bookstore during a pandemic was the crazy thing I’ve ever heard,” admitted Spearman, the new CEO at the time.
Since then, Tattered Cover Opens New Flagship Store in McGregor Square Located in Denver near the Colorado Rockies stadium. We also recently debuted a pop-up shop at Park Meadows Mall in Lone Tree, which opens throughout the holiday season.
Spearman, who spoke on the phone on Tuesday, said expansion was driven not by physical book sales or desires, but by bookstores’ ability to curate customer experiences and a tendency to support local businesses in Colorado. .. He said the company can track revenue peaks and dips in response to COVID-19 trends.
“Even if you’re not an economist or expert, it makes sense. We have rational, well-informed, and smart customers who are in tune with what’s happening.” Said Spearman. “If you are concerned about higher COVID rates, breakthrough cases, or deltas, it will have a negative impact on foot traffic.”
Still, Tattered Cover cannot stop expanding in 2022, Spearman said, refusing to provide insights into other cities that the company may be looking at.
“When you visit our store and experience our brand, you have the power of a physical book, from the smell of that book to the ability to find the perfect book, the type of engagement that happens around the book. There’s everything, each other, “he said. “If we can get people together to discuss the topic of the day, share diverse opinions, and create a community space to celebrate the locals, then there is a successful model.”
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