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Technicians forget 99% of needs

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I apologize for hearing like a moody old man.But i’m going to fill up Andy rooney And complain about gadgets and technology, which seems to forget the average person, no matter how intentional.

This is the grumpy I ask: Who is the technology made for? Technology is no longer just for geeks, but companies often act as if it were.

With Amazon Apple It has entered Spat A few weeks ago, via a “lossless” audio file. I didn’t even know what they were. They are high quality digital songs that most people can’t distinguish from the regular version. Similarly Latest features of smartphone software Sounds smart, but I wonder how many people will use them to tailor iMessage notifications to their bosses. One of Apple’s latest features is Use the same keyboard Control your iPad and Mac at the same time.

Don’t yell at me!I know that some people are passionate about it It makes sense for these things, and for tech companies to respond to them. Companies are also constantly improving their products in ways that relate to both tech-savvy 1% and everyone else.

But if we can focus our energy and marketing efforts on what is important to 99% of people who use technology, we have to think that it is better for tech companies and us.

Smartphones are one of the most mass market products ever manufactured. What do many people want from their cell phones? Cool look, simplicity, long battery life, low cost of devices and internet surfing, and better resistance to our clumsiness.

However, a notable marketing pitch for smartphones in the United States was the ability to connect to 5G cellular internet networks. Most Americans do not have access And May not be needed at all for a long time.

If Apple dedicates all its TV commercials to phones that are dropped into the bathroom, you’ll see that the industry is thinking about 99 percent. (Yes, I know that many phones, including bathroom dunks, are more water resistant.)

I loved This list of The Verge In 2019, everything that the tech industry expects everyone knows, but most humans don’t. Ordinary people add to the phone because of how Facebook ads are targeted, why Bluetooth is so unstable (or what is Bluetooth), or because Apple keeps annoying them. I don’t know if I need to buy storage for.

“This reminds us of an important fact that the entire tech industry thinks it’s constantly forgetting,” Nilay Patel wrote in a 2019 article. “Most people don’t really know how something works and are already desperately confused by the technology they have.”

Most people don’t have the time and brain space to worry about anything other than the basics of using their cell phone, computer, TV, or other minimal essentials or apps. And it’s completely OK and normal. What’s not okay is that the largest and wealthiest companies on the planet often don’t meet their needs.

Technology companies need to keep thinking about cutting-edge progress. But it seems that there is an imbalance between what’s new and amazing and what most people really need.

Technology companies should also stop pretending that ordinary people delve into complex privacy controls.That may mean that baby monitors shouldn’t come Use passwords that criminals can easily find online, And Amazon shouldn’t automatically turn people’s home gadgets into Shared internet network.

There is no easy fix. Technology companies may need to hire a chief health officer to make gadgets, apps, and software 99% needed and available.

Really hard To make things easier and meet the needs of millions or billions of people. The first step is to remember that technology is for everyone.


Technicians forget 99% of needs

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