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Telfar launches new TV channel and bag design in NYFW

Telfar Clemens, the founder of Telfar, New York Fashion Week On Sunday, his brand is jumping into television on the label’s own television channel.

Telfar launches a new TV channel and debuts a new duffel bag. -Telfer

A genderless fashion brand called “Telfar TV” will use new media to allow fans to interact with the brand and shop through QR codes while acting as a hub for new and diverse talents. Telfar TV includes two separate channels, Telfar.TV and FTV, online, a dedicated mobile app, or Roku or Apple TV set.

Telfar TV is currently live 24/7 and presents a new collection that includes special collaborations such as Spring 2022 and upcoming partnerships with Ugg. This channel, which encourages an interactive approach, welcomes user-submitted content. As a shopping platform, it is also used by the brand for a special drop called “drip”. This concept allows brands to avoid bots and resellers.

Launched on Sunday at Pier 17, Seaport, New York, the brand unveiled its new Spring / Summer 2022 collection. The announcement was made as part of a showcase that is part of a fashion show and press conference. During the announcement, A $ AP Ferg, Ian Izaya, Leila Wayne Lauv, and Tiso Touchdown participated in Clements.

In addition, at launch, it shared the latest silhouette, a cylindrical gym-style duffle, was introduced in three different sizes, and was available for purchase on the channel.

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Telfar launches new TV channel and bag design in NYFW

Source link Telfar launches new TV channel and bag design in NYFW

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