Telfar Clemens, the founder of Telfar, New York Fashion Week On Sunday, his brand is jumping into television on the label’s own television channel.
A genderless fashion brand called “Telfar TV” will use new media to allow fans to interact with the brand and shop through QR codes while acting as a hub for new and diverse talents. Telfar TV includes two separate channels, Telfar.TV and FTV, online, a dedicated mobile app, or Roku or Apple TV set.
Telfar TV is currently live 24/7 and presents a new collection that includes special collaborations such as Spring 2022 and upcoming partnerships with Ugg. This channel, which encourages an interactive approach, welcomes user-submitted content. As a shopping platform, it is also used by the brand for a special drop called “drip”. This concept allows brands to avoid bots and resellers.
Launched on Sunday at Pier 17, Seaport, New York, the brand unveiled its new Spring / Summer 2022 collection. The announcement was made as part of a showcase that is part of a fashion show and press conference. During the announcement, A $ AP Ferg, Ian Izaya, Leila Wayne Lauv, and Tiso Touchdown participated in Clements.
In addition, at launch, it shared the latest silhouette, a cylindrical gym-style duffle, was introduced in three different sizes, and was available for purchase on the channel.
Copyright © 2021FashionNetwork.com All rights reserved.
Telfar launches new TV channel and bag design in NYFW
Source link Telfar launches new TV channel and bag design in NYFW