Teva owns shoe brand Deckers brand Known for its active sandals, the sandals announced a summer collaboration with the original instant photo brand Polaroid on Monday.
The limited edition Tevax Polaroid collection features a classic Teva sandal silhouette made from recycled materials and a custom refurbished Polaroid 600 camera.
Footwear styles include the original gray universal polaroid and the red mid-form universal polaroid. The water-friendly style is designed with an iconic and functional 4-point webbing upper silhouette, EVA midsole and rubber outsole. Meanwhile, the bold gray and red base colors pop on the heel straps with a custom Polaroid color spectrum webbing.
The collection ends with a conscious Teva x Polaroid 600 instant analog camera.Co-branded cameras Made with original Polaroid electronics, it features a classic Polaroid color spectrum and comes with a camera strap made of Repreve recycled yarn.
Erica Gabrieli, Senior Director of Global Marketing at Teva, said: “Both brands evoke happy nostalgia. We thought of a better way to honor our fans than to create a collection that calls for expression and encourages us to create new memories.”
The original Universal Polaroid and the mid-form Universal Polaroid are available in expanded sizes and retail prices for $ 70 and $ 80, respectively, while the custom Teva x Polaroid 600 camera sells for $ 160.
Earlier this year, Teva began a spring collaboration with a New York-based fashion designer. Anna SuiParticipated in a long list of collaborators, including Opening ceremony, Teagan & Sara Foundation, Herschel,and Woolrich, Above all.
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Teva announces summer collection at Polaroid
Source link Teva announces summer collection at Polaroid