“The Internet answers the questions that have been addressed for decades: how does the Internet pay its own price,” he said.
Fallout can hurt brands that have relied on targeted advertising to get people to buy goods. It can also hurt tech giants like Facebook at first, but it won’t last long. Instead, companies that can no longer track people, but still need to advertise, may spend more on the largest tech platforms that still have the most data about consumers.
“It will increase funding and attention to Google, Facebook and Twitter,” said David Cohen, CEO of the industry group Interactive Advertising Bureau.
The shift is complicated by Google and Apple’s dissenting views on how much ad tracking needs to be dialed back. Apple wants customers who pay a premium for the iPhone to have the right to completely block tracking.But Google executives suggest Apple has Turned privacy into a privilege For those who can afford the product.
For many, that means that the product they use may make the Internet look different. In Apple’s gadgets, ads may only be somewhat relevant to an individual’s interests compared to targeted promotions on Google’s web. Brendan Eich, founder of Brave, a private web browser, said that some sites that work well with Google’s browsers are Apple’s browsers, as website creators may end up choosing the side. It states that some may not be loaded.
“It’s going to be two internet stories,” he said.
Companies that are not keeping up with change are at risk of being overrun. Just as Netflix charges a monthly fee for video streaming, even media publishers and weather-viewing apps are increasingly charging subscription fees. Some e-commerce sites are considering raising product prices to stay profitable.
Consider Seven Sisters Scones, a mail-order pastry shop in Johns Creek, Georgia. This shop uses Facebook ads to promote its products. Nate Martin, head of bakery digital marketing, said digital marketing campaigns on Facebook have become less effective after Apple has blocked some ad tracking. Facebook hasn’t been able to get that much data about customers who like baked goods, making it harder for stores to find interested buyers online.
The Battle of Digital Privacy is Reshaping the Internet
Source link The Battle of Digital Privacy is Reshaping the Internet