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The end of lockdown means a decline in UK online sales, but fashion is still high

Online sales in the UK were down 9.1% month-on-month, compared to a 61% increase in May 2020.

British consumers went out last month and continued shopping online after lockdown.Photo: AIXabay / Public domain

According to the latest IMRG Capgemini Online Retail Index that tracks the online sales performance of over 200 retailers.

Following the significant increase in 2020, there was little or no growth in most categories, but health and cosmetology decreased by 29.2%. But the good news is in the fashion sector, clothing rose 13.1%, going against the trend. Consumers have all the contingencies of unpredictable UK weather as vacations abroad are still in flux. It was suggested that they might want to cover it.

However, after the surge last month (+ 35.8%), sales fell 7.3%, and consumers appear to have repaired their shoes.

The index also shows that the average basket volume (ABV) has been steadily increasing throughout the year and is now £ 130.

Andy Mulcahy, Director of Strategy and Insights at IMRG, said: Monthly growth from April to May is more pronounced. Comparing the same period (normal year) in 2019, there was also a 10 percent point difference this year, which also occurred in March and April. As a result, demand is steadily slowing, albeit from a very high base.

“If everything goes according to plan for the final reopening, this downtrend could continue in the summer,” he said.

Meanwhile, Capgemini’s analytics and AI retail lead managing consultant Lucy Gibbs added: This was noticeable for multi-channel retailers (-13.9%) compared to online only (-1.34%) as hospitality began to open up this month and consumers returned to stores. Low-budget retailers also experienced the largest volatility, down -12.8% compared to medium-sized retailers (-6.2%) and high-end retailers (+ 0.2%).

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The end of lockdown means a decline in UK online sales, but fashion is still high

Source link The end of lockdown means a decline in UK online sales, but fashion is still high

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