NS North side Has launched a new brand campaign that focuses on adventure and encourages people to keep exploring.
Called “Have You Ever,” the campaign began with a new brand of national anthem narrated by Betty Reid Soskin, the oldest conservation officer in the United States.
Her words serve as an ode to exploration and as the courage and courage of those who are willing to embrace adventure. Meanwhile, the campaign is focusing on new collections to be dropped from now until September across the running, training and hiking categories, including the new Vectiv shoe model and the latest Mountain Athletics series.
The campaign videos and images will be complemented this summer with new opportunities for consumers to connect with the brand through “Athletes,” “Neverstop Community,” and “Explorer.”
Members of the North Face Loyalty Program XPLR Pass in the United Kingdom, Germany and France can participate in a contest to participate in the Women’s Mountain Academy in Emasvenson, a member of the “Explorer Team”. SvensonBefore learning alpine ropes in the mountains next spring.
Similarly, throughout Europe, the North Face Neverstop community offers weekly free trail running, mountaineering, hiking and more with qualified instructors.
“As a brand, we recognize how important these moments are. Whether it’s your first time climbing a climbing wall or winning a 100-mile race, everyone experiences these moments and We want to connect with others and be able to do the same, “says Amanda Calder McLaren. Senior Brand Communication Director, The North Face. “I am very pleased to realize this campaign and look forward to many new adventures.”
NS VF Last year, corporate-owned brands reported annual sales of $ 2.3 billion. Currently, we operate about 200 stores worldwide.
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The North Face Launches “Have You Ever” Campaign
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