The purchaser of Amazon devices is guinea pigs. That’s a problem.

A few years after forming a partnership to test prototypes and procure artwork, as a result of the collaboration, in 2017 Frame tv, Samsung TV that resembles a picture frame. I used a motion sensor to show the art when there were people and shut it off when there were no people around. TV has become a bestseller.

Béhar, the founder of industrial design firm Fuseproject, understands Amazon’s approach as a retailer to quickly test ideas, such as measuring how customers react to different prices in a store. Said. But “using hardware leaves people with something that is useless or non-functional,” he said. “In the world we live in today, there is global warming and plastics and waste, which I think is very important.”

Don Norman, who founded a design lab at the University of California, San Diego and wrote the book The Design of Daily Things, has used a similar approach to Amazon for several other companies throughout his career. Said I saw.

In the 1990s, when Norman collaborated with Apple as a user experience architect, the company co-developed a product with Sony. He said Apple had planned to spend years researching the market and testing prototypes before shipping it.

“Sony laughed at us and said. We just make and sell our products. We take feedback and kill it to make better things. It’s much more efficient and faster than your way. “Norman said.

He said this on-the-fly development approach is unpopular because most companies are aware that customers will get angry if their gadgets are killed quickly. “It has some logic, but it completely downplays what it means for customers, the environment, or the world,” Norman said.

Kyle Wiens, CEO of iFixit, which sells parts for repairing gadgets, said there is a better way to discontinue the product than Amazon.When smartwatch maker Pebble closed in 2016, the company released software Will continue to work..People continued to enjoy the product A few years after the death of the company..

The purchaser of Amazon devices is guinea pigs. That’s a problem.

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