The Way of Water’ is approaching $900 million at the global box office.

Avatar: Path of Water

Provided by: Disney Co., Ltd.

disney James Cameron’s Avatar: Path of Water earned an estimated $56 million in its second weekend in theaters, down 58% from its debut.

Drops in ticket sales for blockbusters are common, with most showing declines of 50% to 70%. This index, called second week dropis often used as an indicator of whether a film will last long at the box office, or whether it may soon fizzle.

Films with less than 50% box office returns are expected to be stable long runs, while films in the top 70% are likely to continue to see sharp declines in ticket sales as they fade from the public eye. .

“Avatar: Path of Water’s second weekend drop is right in the zone it needs to be, as this performance sets the tone for the film’s ongoing box office journey,” said Paul Darga, Sr. Rabedian said. Comscore Media Analyst.

Box office analysts noted that cold winter weather and storms over the Christmas weekend likely contributed to the slowdown in ticket sales in the country.

In addition, international ticket sales continue to be strong. His second week decline in markets outside the US and Canada was 43.9%. It was always expected that ‘The Way of Water’ would generate at least 70% of its box office revenue from international ticket sales, and that’s exactly the split as of Sunday.

“The Way of Water” has generated $855 million in ticket sales worldwide since its December 16 release. $254 million domestically and $601 million internationally. Currently, he is the fifth highest-grossing film released in 2022.

Paramount Skydance’s ‘Top Gun: Maverick’ is now the next top earner with $1.48 billion worldwide. universal Jurassic World: Dominion ($1 billion); Disney and Marvel Studios’ Doctor Strange in the Multiverse of Madness ($952 million); Universal and Illumination’s Minions: The Rise of Glue” ($939 million).

Earnings for “The Way of Water” are less than half what Cameron said the film had to generate to be considered profitable. Despite waning word of mouth focused on stunning visuals, the ‘Avatar’ sequel is doing well at the box office.

Next blockbuster — Disney and Marvel “Antman & Wasp: Quantumanias” — doesn’t hit theaters until February 17th.

“There’s not much direct competition from movies in January,” said Sean Robbins, principal analyst at “That’s when Avatar sequels can make up for the perceived lost ground in reaching long-term expectations.

“We live in a world where a craving for instant gratification leads to early results that are used as the ultimate barometer of a film’s success.” Sometimes it doesn’t, and sometimes it doesn’t. This is one of the latter situations.”

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of Jurassic World: Dominion and Minions: The Rise of Gru. The Way of Water’ is approaching $900 million at the global box office.

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