Tampa, Florida 2021-07-19 05:00:18 –
Despite being one of the IOC’s top corporate sponsors, Toyota will not broadcast Olympic-themed advertisements on Japanese television during the Tokyo Olympics.
A special decision by the country’s top automakers highlights how game polarization has become in Japan as COVID-19 infections increase prior to Friday’s opening ceremony.
Being a corporate sponsor of the Olympics usually means using the game as a platform to strengthen your brand.
However, being associated with games in the pandemic era can be seen as a potential marketing issue.
Toyota signed an eight-year contract as a global Olympic sponsor in 2015 and is reportedly worth nearly $ 1 billion.
Top Olympic sponsor Toyota pulls Games-related TV ads Source link Top Olympic sponsor Toyota pulls Games-related TV ads