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Trade Desk inventory drops 20% in 2 days after Google policy update

The Trade Desk will ring the closing bell on the Nasdaq stock market to celebrate its September 2016 IPO.

Source: Nasdaq

Advertising technology company Trade desk Shares have fallen 20% since closing on Tuesday after Google released its latest guidance on Wednesday promise Do not use technology to track individuals on the Internet.

The Trade Desk share price fell 8% on Thursday, a total of 20.4% lower than the closing price on Tuesday from the fall on Wednesday.

Trade Desk technology helps brands and agencies reach their target audience across media formats and devices. The company also Formation of unified ID 2.0, It relies on email addresses as the basis for unique identifiers that help target individuals with ads. (The email address itself is hidden.) Trade Desk has painted identifiers as a good alternative to cookies, which Google plans to stop supporting in Chrome browsers by 2022.

But google Position Wednesday warned against a solution “like a PII graph based on people’s email addresses.” “I don’t think these solutions can meet consumer expectations for privacy, nor can they withstand the rapidly evolving regulations, so they’re not sustainable long-term investments,” the post said.

This can question investors about the future of these identifiers.

Google said the post was about how its advertising products work and doesn’t currently limit what third parties can do within Chrome. However, Google could theoretically limit its activity in Chrome in the future.

Limiting alternative identifiers from Google products, KeyBanc analysts said, “clearly favors Google over the open Internet and poses an interesting dilemma for regulators. A balance between consumer privacy and market power. How should we take it? ”

Other advertising technicians have also fallen dramatically since the announcement Wednesday morning. PubMatic Inventory decreased by 27.5%, Magnite 21.5% decrease, Viant Lost 17.2%, LiveRamp 14.7% off, Criteo It is down 7.8% from the closing price on Tuesday.

Drops also come in a slump with heavy technology Nasdaq Composite Index, Thursday afternoon fell by more than 2%.

Some analysts Their view on sector stocks said There are no changes after posting on Wednesday. BMO downgraded LiveRamp, pointing out that the kitchen was too hot, and raised Criteo’s target price.

Trade Desk inventory drops 20% in 2 days after Google policy update

Source link Trade Desk inventory drops 20% in 2 days after Google policy update

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