Business is “more confident” in China’s travel recovery

Singapore — Online travel agency is “more confident than ever” that China’s domestic tourism will recover in the long run, CEO Jane Sun said Thursday.

It is despite the new blockade of the country as new cases of coronavirus emerge.

“In the long run, we’re very optimistic about the recovery,” Sun told CNBC’s Squawk Box Asia. is one of the largest online travel sites in China.

She said China had a “very strong recovery” during the last holiday season in October and is taking steps to administer the vaccine in high-risk areas.

She said the community is also more experienced in identifying and quarantining cases to control the virus.

“We are more confident that all of these factors will restore our domestic travel business in the long run,” Sun said.

Local tourists in China recovered when the virus situation stabilized, and domestic flights in September increased from the previous year, according to Reuters.

Tourists will take a picture of the icefall on January 9, 2021 at the Tianlongchi Scenic Area in Pingdingshan, Henan Province, China.

Shi Guangming | Visual China Group | Getty Images

Sun said the outbreak of coronavirus appeared to worsen in the colder months, but said there was already “positive movement” in 2021 compared to last year.

“I hope the winter season will be the worst,” she said. “In the spring and summer seasons, the recovery will continue.”

Apart from this, she outlined the consumer trends that emerged in the industry after the pandemic.

Travelers are now paying more attention to safety and hygiene. works with airlines, hotels and tour operators to ensure that they are taking the necessary steps.

In addition, tourists prefer packages that offer free cancellations and want to travel with close family and close friends rather than large groups.

“Small bespoke tours have grown by more than 50% year-on-year,” says Sun.

— CNBC’s Evelyn Cheng contributed to this report. is “more confident” in China’s travel recovery

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