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U.S.-based Columbia Sportswear Announces Omni-Heat Infinity Technology

Columbia Sportswear, a US-based apparel company, has announced Omni-Heat Infinity, the next evolution of heat-reflective warmth. Based on Colombia’s highly successful award-winning Omni-Heat insulation platform, Omni-Heat Infinity is a new gold metal lining material with a pattern scientifically designed to optimize warmth and breathability. Will debut.

Inspired by NASA’s reflective technology, the reinforced pattern of gold metal dots reflects and retains natural body temperature for instant, lightweight warmth without compromising breathability or bulkiness. Offers. The company said in a media statement that the new patented technology will be available in more than 80 styles of jackets, boots and accessories this fall, making it one of the largest technology announcements in the company’s history.

Columbia Sportswear, a US-based apparel company, has announced Omni-Heat Infinity, the next evolution of heat-reflective warmth. Based on Colombia’s highly successful award-winning Omni-Heat insulation platform, Omni-Heat Infinity is a new gold metal lining material with a pattern scientifically designed to optimize warmth and breathability. Will debut.

To celebrate the release of the warm gold standard, Colombia will debut a series of ads that reflect a whole new perspective on the role that gold plays outdoors. The new spot will be launched on October 1, 2021 and will be globally distributed to broadcast, audio, out-of-home and print channels during the winter months. Colombia will also promote Omni-Heat Infinity on a variety of social platforms and leverage brand athletes, ambassadors and other social media personalities to drive strong engagement between fans and followers throughout the season. Coupled with this extensive marketing effort, Colombia will launch a national sweepstakes today, awarding winners a lifetime supply of jackets.

The first season of Omniheat Infinity features an array of technical jackets, winter shoes, hats and gloves for men and women. The main components of Omni-Heat Infinity, available on the Colombian website and at some retail stores, include the Titan Pass double-wall hybrid jacket, which features a multi-layered construction that traps heat and blocks wind and rain. The new technology is perfect for frigid ski days. The Aerial Ascender jacket is feature-rich, mountain-ready, and offers incredible maneuverability with dynamic stretch. The Labyrinth Loop Hooded Jacket is a stowable item featuring recycled synthetic insulation and an adjustable drawcord hem to block heat. According to Colombia, some footwear styles feature omniheat infinity technology, including women’s keyed shorty omniheat boots that offer lightweight comfort and versatility in a variety of cold climate conditions. ..

“Omni-Heat Infinity is expanding its patented technology best-selling platform and looks forward to introducing this innovative innovation, Colombia’s largest campaign in 83 years of history. It injects a friendly style, but reveals that there is a new gold standard for warmth, “said Joe Boyle, president of Colombia.

Fiber2Fashion News Desk (GK)



U.S.-based Columbia Sportswear Announces Omni-Heat Infinity Technology

Source link U.S.-based Columbia Sportswear Announces Omni-Heat Infinity Technology

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