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U.S. Senator asks digital advertising auctioneers to nominate foreign clients in national security concerns

Amid concerns that the industry’s user targeting capabilities could pose a threat to national security, a group of bipartisan lawmakers is asking about the inner workings of digital advertising.

When someone loads a web page, a digital ad auction takes place in seconds to determine which personalized ad will be displayed to that person. During the auction, your personal data (location, browsing history, demographic details, etc.) can be sent to hundreds of companies bidding on ad slots. The barriers to participating in these auctions are low, and any company participating in the auction can access user information without bidding.

On Friday, a group of U.S. Senators led by Senate Finance Committee Chairman Ron Wyden (D., Oregon) will run these auctions at AT & T Inc., Index Exchange Inc., and Alphabet Inc. Google, Magnite Inc., OpenX Software Ltd., PubMatic Inc., Twitter Inc., Verizon Communications Inc. —Procedures to ensure that companies participating in the auction participate solely for the purpose of purchasing ad slots. I will ask.

We also asked companies to provide the names of all foreign clients who accessed user data through auctions over the last three years.

“As Congress discusses potential federal privacy law, we need to understand the serious national security risks posed by the unlimited sale of American data to foreign businesses and governments,” the Senate said. A lawmaker said in a letter, a copy of which was reviewed by Wall Street Journal. Beyond Senator Weiden, the letter was signed by Senator Kirsten Gillibrand (Democratic Party, New York), Sherrod Brown (Democratic Party, Ohio), Bill Cassidy (Republican Party), Mark Warner (Democratic Party, Virginia), and Elizabeth. Was done. Warren (Democratic Party of Massachusetts).

U.S. Senator asks digital advertising auctioneers to nominate foreign clients in national security concerns

Source link U.S. Senator asks digital advertising auctioneers to nominate foreign clients in national security concerns

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