As part of its broader “Brandsat M & S” strategy, The Sports Edit has been identified by its extremely enthusiastic customer base as a complementary e-commerce platform that is well-positioned in the growing activewear market. After growing 35% over the last two years, the activewear market is now worth around £ 900m, and the UK’s leading garment retailers continue to focus strategically on activewear, the company said. Said in a press release.
Goodmove, an M & S womenswear brand, was launched with over 50 brands by The Sports Edit, a curator of premium activewear in Europe. This launch follows M & S’s strategic investment in a fast-growing online platform in early 2022. All Goodmove products are available at all clothing stores, home stores, and their websites in the United Kingdom.
Since launching Goodmove in 2020, M & S has become the UK’s market leader in price-based sales in the active wear category for women, selling 1.6 million Goodmove items annually. Today, M & S continues to shape the future, leveraging the strengths of its market-leading in-house brands to become more relevant to a broader customer base.
From performance wear to outerwear, you’ll discover the everyday style and value of the Goodmove collection. Regardless of your fitness or activity level. Sports Edit offers Goodmove’s best-selling women’s clothing products, including Go Move squat proof leggings in a variety of styles and colors. This is a highly impactful sports bra with M & S selling 5,000 in black each month and innovative cup technology. Front adjustable velcro strap for maximum support and custom fit.
“During the two years, Goodmove has grown into a market leader in women’s active wear, based on its authority on sports bras and expertise in clothing innovation. The launch of The Sports Edit is the future of M & S. It’s an exciting opportunity to showcase Goodmove’s superior quality, everyday style and credible value to new customers engaged in an active lifestyle while continuing to shape. ” Richard Price, M & S Clothing and Home MDSaid in a statement.
“SportsEdit is a fast-growing partnership and our mission is to curate a variety of active wear products from major brands that meet the needs of our customers’ lifestyles. The Goodmove collection is the M & S brand. Perfect for those seeking extraordinary value and quality, which is synonymous with. This is just the first move in our exciting partnership. ” Nick Paulson Ellis, CEO and Founder of The Sports EditSaid.
Fiber2Fashion News Desk (GK)
UK M & S launches active wear brand Goodmove in sports editing
Source link UK M & S launches active wear brand Goodmove in sports editing