Inspired by the aesthetics of Oshkosh Bigosh’s original workwear, Kith takes advantage of the 126-year-old Americana Classic brand and nostalgic childhood styles such as rinsewash denim and hickory stripes. Layered with contemporary design elements. This same detail can be seen throughout the selection of workwear silhouettes reinterpreted through Kith’s lenses. Carters is a media statement, with vintage and heritage undertones painted in custom wash, wearing detail and fabric misery. The collection includes details from co-brands Kith and Osh Kosh B’gosh.
A carefully selected assortment provides casual yet style-ahead apparel and accessories for children to show their style while creating a meaningful experience for parents who grew up wearing OshKosh B’gosh. To do.
Carters’ OshKosh B’gosh, a US-based children’s clothing brand, has announced an exclusive new collaboration with lifestyle brand Kith. For this innovative partnership and the first Kith collaboration, the leading brand is working with OshKosh B’gosh to unveil a 28-piece capsule collection that highlights the timeless heritage of the iconic children’s clothing label. bottom.
This launch is an important milestone for Oshkosh Bigosh and follows the brand’s new campaign, backed by fresh creative direction for the new semester. Blending the sides of both brands, the thoughtfully designed line includes contemporary representations of vintage silhouettes, from chore jackets to overalls, workwear pants and hats.
The collaboration will be released with an assortment of 25 in-line Kith Kids Classics that will update important Kith silhouettes such as T-shirts, crew necks, hoodies and sweatpants. Autumn treatments are applied to these styles, and in the fall of 2021, a color palette rich in earth tones such as pyramids, magmas, elevations and spirits will be introduced.
“Collaboration with innovators like Kith was natural for us as we continue to write the next chapter of the Osh Kosh B’gosh brand story. This classic-modern partnership is a nostalgia for consumers. It evokes excitement. This collection bridges the timeless tradition of childhood classics with groundbreaking designs for game-changing assortments. ” Jeff Jenkins, Executive Vice President of Global Marketing, Carters Said in a statement.
Fiber2Fashion News Desk (GK)
US apparel brand Osh Kosh B’gosh & Kith announces capsule collection
Source link US apparel brand Osh Kosh B’gosh & Kith announces capsule collection