Life Style

US company Athleta expands REI partnership from 5 to 135

American Apparel company Athleta has announced an expansion of its wholesale partnership with REI Co-op, bringing a carefully selected selection of its products to 135 REI stores nationwide and online. As part of its growth plan to reach $ 2 billion in net revenue by 2023, Athleta is investing in Touchpoints to raise awareness and drive customer acquisition.

The collection includes carefully selected styles of Athleta’s premium performance and lifestyle apparel and accessories designed by women for women. Customers can purchase Athleta’s core lifestyle, hiking, yoga bottoms, key tops and accessories. In addition, according to Athleta’s press release, REI has selected extended size options from 0 to 26 in size 0-26 for hiking and fitness apparel design on a quarter of all stores and on the REI website, making it even more comprehensive for women. We offer various size options and shopping methods. ..

American Apparel company Athleta has announced an expansion of its wholesale partnership with REI Co-op, bringing a carefully selected selection of its products to 135 REI stores nationwide and online. As part of its growth plan to reach $ 2 billion in net revenue by 2023, Athleta is investing in Touchpoints to raise awareness and drive customer acquisition.

“We are constantly looking for new ways to serve Athleta to more customers and meet her where she is. This is a key element of our growth strategy. REI and This expanded partnership is an example of how to extend reach through like-minded brands and empower a new community of active female consumers, “said Mary Beth Laughton, President and CEO of Athleta. increase.

“We are excited to offer our customers a wider range of Athleta options in more places. Athleta is a great brand that offers a wide range of apparel choices, so our customers will enjoy the outdoors. You can focus, “said Krista Hildebrand, Senior Merchandising Manager at REI.

Athleta is a purpose-driven brand whose mission is to ignite a healthy, confident and active women and girl community and reach endless possibilities. This partnership brings together two purpose-driven brands that share a belief in sustainable business practices and enable women to enjoy an active lifestyle.

Fiber2Fashion News Desk (GK)



US company Athleta expands REI partnership from 5 to 135

Source link US company Athleta expands REI partnership from 5 to 135

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