On average, consumers will spend $ 102.74 on costumes, candies, decorations and greeting cards. That’s $ 10 more than last year’s plan. Households with children are estimated to spend more than twice as much on Halloween items as households without children ($ 149.69 compared to $ 73.57). According to a survey, total outfit spending is the highest since 2017 at $ 3.32 billion.
In addition, this year’s consumers are buying Halloween products faster than ever, with 45% planning to shop before September and another 39% planning to shop in the first two weeks of October. is.
Consumer spending on Halloween-related products in the United States is expected to reach a record $ 10.14 billion from $ 8.05 billion in 2020, according to an annual National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics. It has been. Plans to celebrate Halloween have increased this year compared to last year, approaching pre-pandemic levels.
“Especially this year, the focus is on Halloween spending from families.” Phil Rist, Executive Vice President of Strategy at Prosper Insights Said. “Children with children are not only trying to spend more on Halloween-related items such as costumes, they are also trying to start shopping. More than half will start shopping before September.”
Interest in pet costumes remains high, with one in five planning to dress up their pets for this year’s Halloween. Young adults are more likely to dress their pets, as 28% of 18-24 years and 30% of 25-34 years plan to do so.
The survey asked 8,061 consumers about their Halloween shopping plans. This will take place from September 1st to 8th, with an error of plus or minus 1.1 percentage points.
Fiber2Fashion News Desk (KD)
US Halloween spending reaches $ 10.14 billion this year: NRF
Source link US Halloween spending reaches $ 10.14 billion this year: NRF